Latham Group (NASDAQ:SWIM – Get Free Report) and Vision Marine Technologies (NASDAQ:VMAR – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, valuation and profitability.
Earnings and Valuation
This table compares Latham Group and Vision Marine Technologies”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Latham Group | $545.91 million | 1.51 | $11.12 million | $0.05 | 139.70 |
| Vision Marine Technologies | $13.83 million | N/A | -$21.65 million | ($396.30) | -0.02 |
Risk and Volatility
Latham Group has a beta of 1.65, meaning that its share price is 65% more volatile than the S&P 500. Comparatively, Vision Marine Technologies has a beta of 0.18, meaning that its share price is 82% less volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and target prices for Latham Group and Vision Marine Technologies, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Latham Group | 3 | 2 | 2 | 0 | 1.86 |
| Vision Marine Technologies | 1 | 0 | 0 | 0 | 1.00 |
Latham Group presently has a consensus price target of $7.83, indicating a potential upside of 12.15%. Given Latham Group’s stronger consensus rating and higher probable upside, analysts clearly believe Latham Group is more favorable than Vision Marine Technologies.
Profitability
This table compares Latham Group and Vision Marine Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Latham Group | 0.92% | 1.31% | 0.63% |
| Vision Marine Technologies | -39.82% | -350.19% | -42.33% |
Institutional & Insider Ownership
84.0% of Latham Group shares are owned by institutional investors. Comparatively, 53.8% of Vision Marine Technologies shares are owned by institutional investors. 3.3% of Latham Group shares are owned by insiders. Comparatively, 40.4% of Vision Marine Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
Latham Group beats Vision Marine Technologies on 12 of the 13 factors compared between the two stocks.
About Latham Group
Latham Group, Inc. designs, manufactures, and markets in-ground residential swimming pools in North America, Australia, and New Zealand. It offers a portfolio of pools and related products, including in-ground swimming pools that include fiber glass and packaged pools; and pool covers and liners under the Latham, Narellan, CoverStar, Radiant, and GLI brand names. The company was formerly known as Latham Topco, Inc. and changed its name to Latham Group, Inc. in March 2021. Latham Group, Inc. was founded in 1956 and is headquartered in Latham, New York.
About Vision Marine Technologies
Vision Marine Technologies Inc. designs, develops, manufactures, sells, and rents electric boats in Canada, the United States, and internationally. It offers e-motion electric powertrain technology; e-motion electric outboard powertrain system; electric boats; maintenance, repair, and customer support services; as well as manufactures customized boats. The company also provides its products through website and distributors. It serves original equipment manufacturers, retail customer, boat clubs, and boat rental operations. The company was formerly known as Riopel Marine Inc. and changed its name to Vision Marine Technologies Inc. in April 2020. Vision Marine Technologies Inc. was founded in 1995 and is headquartered in Boisbriand, Canada.
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