Larry Madden Sells 13,263 Shares of Viant Technology (NASDAQ:DSP) Stock

Viant Technology Inc. (NASDAQ:DSP) CFO Larry Madden sold 13,263 shares of the stock in a transaction dated Wednesday, April 22nd. The stock was sold at an average price of $10.74, for a total transaction of $142,444.62. Following the completion of the transaction, the chief financial officer owned 566,481 shares of the company’s stock, valued at approximately $6,084,005.94. The trade was a 2.29% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The stock was sold at an average price of $10.16, for a total value of $129,865.12.
• On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The stock was sold at an average price of $10.91, for a total value of $144,917.53.
• On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The stock was sold at an average price of $11.31, for a total transaction of $82,529.07.
• On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The stock was sold at an average price of $13.03, for a total transaction of $21,603.74.

Viant Technology Stock Down 5.7%

Viant Technology stock traded down $0.61 during trading hours on Thursday, hitting $10.17. The stock had a trading volume of 165,381 shares, compared to its average volume of 188,678. The stock has a market capitalization of $644.27 million, a P/E ratio of 31.78 and a beta of 0.94. Viant Technology Inc. has a 12-month low of $8.11 and a 12-month high of $16.25. The stock’s 50-day moving average price is $10.62 and its 200-day moving average price is $10.62.

Key Viant Technology News

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Brokerages maintain a bullish stance on DSP with a consensus “Buy” and above?current average price targets, supporting upside expectations and providing a valuation anchor for the stock. Brokerage Consensus Article
• Neutral Sentiment: CEO Timothy Vanderhook executed a pre?arranged Rule 10b5?1 plan and sold multiple tranches (total ~12,500 shares across Apr. 20–22 at prices ~$11.12–$10.74, proceeds ? $137K). Because these were planned trades, they are less informative about management’s near?term view, but they increase share supply. CEO Form 4 Filing
• Negative Sentiment: Major shareholder Capital V LLC sold a material block of shares (total 37,500 shares across Apr. 20–22, proceeds ? $410–$411K), cutting its stake substantially. Even though reported under a Rule 10b5?1 plan, the size and pace of these reductions can be perceived negatively and likely weigh on short?term liquidity and sentiment. Capital V LLC Form 4 Filing

Institutional Inflows and Outflows

Several hedge funds have recently made changes to their positions in DSP. Royal Bank of Canada raised its holdings in shares of Viant Technology by 246.4% during the first quarter. Royal Bank of Canada now owns 29,213 shares of the company’s stock valued at $363,000 after purchasing an additional 20,779 shares during the last quarter. AQR Capital Management LLC raised its holdings in shares of Viant Technology by 303.6% during the first quarter. AQR Capital Management LLC now owns 47,295 shares of the company’s stock valued at $587,000 after purchasing an additional 35,578 shares during the last quarter. Goldman Sachs Group Inc. raised its holdings in shares of Viant Technology by 77.1% during the first quarter. Goldman Sachs Group Inc. now owns 136,249 shares of the company’s stock valued at $1,691,000 after purchasing an additional 59,323 shares during the last quarter. Envestnet Asset Management Inc. purchased a new position in shares of Viant Technology during the second quarter valued at approximately $166,000. Finally, Geode Capital Management LLC raised its holdings in shares of Viant Technology by 6.4% during the second quarter. Geode Capital Management LLC now owns 380,598 shares of the company’s stock valued at $5,036,000 after purchasing an additional 22,857 shares during the last quarter. 11.38% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

Several research analysts have issued reports on DSP shares. Weiss Ratings reaffirmed a “hold (c-)” rating on shares of Viant Technology in a report on Wednesday, January 21st. Wall Street Zen raised shares of Viant Technology from a “hold” rating to a “buy” rating in a report on Saturday, March 14th. Rosenblatt Securities reaffirmed a “buy” rating and issued a $20.00 target price on shares of Viant Technology in a report on Thursday, April 16th. B. Riley Financial reaffirmed a “buy” rating and issued a $17.00 target price (up from $16.50) on shares of Viant Technology in a report on Thursday, March 12th. Finally, Loop Capital set a $14.50 target price on shares of Viant Technology in a report on Tuesday, March 10th. Two research analysts have rated the stock with a Strong Buy rating, six have given a Buy rating and one has issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Buy” and an average target price of $17.79.

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.