Jones Soda (OTCMKTS:JSDA) versus Barfresh Food Group (NASDAQ:BRFH) Head to Head Survey

Jones Soda (OTCMKTS:JSDA) and Barfresh Food Group (NASDAQ:BRFH) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, profitability, dividends, analyst recommendations, risk and institutional ownership.

Profitability

This table compares Jones Soda and Barfresh Food Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Jones Soda	-6.93%	-54.88%	-11.80%
Barfresh Food Group	-18.96%	-133.25%	-37.51%

Institutional and Insider Ownership

22.7% of Barfresh Food Group shares are owned by institutional investors. 9.8% of Jones Soda shares are owned by company insiders. Comparatively, 26.7% of Barfresh Food Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Volatility & Risk

Jones Soda has a beta of 1.32, suggesting that its share price is 32% more volatile than the S&P 500. Comparatively, Barfresh Food Group has a beta of 0.75, suggesting that its share price is 25% less volatile than the S&P 500.

Valuation and Earnings

This table compares Jones Soda and Barfresh Food Group”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Jones Soda	$25.30 million	1.32	-$1.78 million	($0.02)	-14.40
Barfresh Food Group	$14.21 million	2.74	-$2.69 million	($0.18)	-13.39

Jones Soda has higher revenue and earnings than Barfresh Food Group. Jones Soda is trading at a lower price-to-earnings ratio than Barfresh Food Group, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Jones Soda and Barfresh Food Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Jones Soda	0	0	0	0	0.00
Barfresh Food Group	1	0	1	0	2.00

Barfresh Food Group has a consensus price target of $6.00, indicating a potential upside of 148.96%. Given Barfresh Food Group’s stronger consensus rating and higher probable upside, analysts plainly believe Barfresh Food Group is more favorable than Jones Soda.

About Jones Soda

Jones Soda Co., together with its subsidiaries, engages in development, production, marketing, and distribution of beverages primarily in the United States, Canada, and internationally. The company provides craft sodas under the Jones Soda and Lemoncocco brands; and tetrahydrocannabinol infused cannabis products under the Mary Jones brand name. It also offers co-brand and private label products; fountain products, including cane sugar cola and sugar free cola, cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime; food products; and other products comprising teas, lemonade, vitamin enhanced waters, hydration beverages, and naturally flavored sparkling waters. The company sells and distributes its products through a network of independent distributors, and directly to national and regional retail accounts, as well as in grocery stores, convenience and gas stores, restaurants, delicatessens, sandwich shops, and burger restaurants; sells various products online, including soda with customized labels, wearables, candy, and other items; and licenses its trademarks for use on products sold by other manufacturers. Jones Soda Co. was founded in 1986 and is based in Seattle, Washington.

About Barfresh Food Group

Barfresh Food Group, Inc., together with its subsidiaries, manufactures and distributes ready-to-drink and ready-to-blend frozen beverages in the United States. It offers smoothies, shakes and frappes in various formats comprising ready-to-drink smoothie, easy pour, juice concentrates, and single serve. The company was founded in 2009 and is based in Los Angeles, California.