JD Sports Fashion (LON:JD) Sets New 52-Week Low – Should You Sell?

JD Sports Fashion Plc (LON:JD) shares hit a new 52-week low during mid-day trading on Monday . The stock traded as low as GBX 92.14 ($1.15) and last traded at GBX 92.82 ($1.16), with a volume of 4556562 shares trading hands. The stock had previously closed at GBX 93.98 ($1.18).

Wall Street Analyst Weigh In

A number of research analysts recently commented on JD shares. Deutsche Bank Aktiengesellschaft reissued a “sell” rating and issued a GBX 110 ($1.38) price target on shares of JD Sports Fashion in a report on Friday, November 22nd. JPMorgan Chase & Co. downgraded shares of JD Sports Fashion to a “neutral” rating and set a GBX 105 ($1.31) target price on the stock. in a report on Friday, November 22nd. Finally, Shore Capital reaffirmed a “buy” rating on shares of JD Sports Fashion in a research note on Friday, November 29th. One equities research analyst has rated the stock with a sell rating, one has given a hold rating and four have issued a buy rating to the stock. According to MarketBeat, JD Sports Fashion has a consensus rating of “Moderate Buy” and an average target price of GBX 446 ($5.58).

JD Sports Fashion Trading Up 3.3 %

The stock has a market capitalization of £4.97 billion, a P/E ratio of 959.00, a P/E/G ratio of 1.05 and a beta of 1.65. The company has a quick ratio of 0.71, a current ratio of 1.42 and a debt-to-equity ratio of 133.23. The stock’s 50 day moving average price is GBX 109.93 and its 200-day moving average price is GBX 123.68.

JD Sports Fashion Cuts Dividend

The company also recently disclosed a dividend, which was paid on Friday, December 6th. Investors of record on Thursday, November 7th were paid a dividend of GBX 0.33 ($0.00) per share. The ex-dividend date of this dividend was Thursday, November 7th. This represents a dividend yield of 0.25%. JD Sports Fashion’s dividend payout ratio (DPR) is presently 1,000.00%.

Insider Activity

In other news, insider Andy Long bought 31,064 shares of the business’s stock in a transaction that occurred on Thursday, November 21st. The shares were purchased at an average cost of GBX 96 ($1.20) per share, with a total value of £29,821.44 ($37,318.78). Company insiders own 51.91% of the company’s stock.

About JD Sports Fashion

JD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, camping goods, boats, and bicycles, as well as distributes sports apparel and accessories, footwear, and apparel.