Investment Analysts’ Weekly Ratings Updates for Zebra Technologies (ZBRA)

A number of firms have modified their ratings and price targets on shares of Zebra Technologies (NASDAQ: ZBRA) recently:

• 10/17/2026 – Zebra Technologies was upgraded by Wall Street Zen from “buy” to “strong-buy”.
• 10/13/2026 – Zebra Technologies was upgraded by Weiss Ratings from “hold (c)” to “hold (c+)”.
• 10/12/2026 – Zebra Technologies had its “buy” rating reaffirmed by Citigroup Inc..
• 10/12/2026 – Zebra Technologies had its price target raised by Citigroup Inc. from $396.00 to $400.00. They now have a “neutral” rating on the stock.
• 10/12/2026 – Zebra Technologies had its price target raised by Barclays PLC from $410.00 to $416.00. They now have an “overweight” rating on the stock.
• 10/5/2026 – Zebra Technologies had its price target raised by Truist Financial Corporation from $355.00 to $378.00. They now have a “hold” rating on the stock.
• 10/5/2026 – Zebra Technologies was downgraded by Zacks Research from “strong-buy” to “hold”.
• 9/15/2026 – Zebra Technologies had its price target raised by Needham & Company LLC from $410.00 to $435.00. They now have a “buy” rating on the stock.

Insider Transactions at Zebra Technologies

In related news, Director Linda Connly sold 500 shares of the firm’s stock in a transaction that occurred on Monday, August 10th. The stock was sold at an average price of $377.68, for a total transaction of $188,840.00. Following the completion of the sale, the director owned 3,708 shares of the company’s stock, valued at $1,400,437.44. This trade represents a 11.88% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Michael Cho sold 3,500 shares of Zebra Technologies stock in a transaction that occurred on Friday, August 7th. The stock was sold at an average price of $375.20, for a total value of $1,313,200.00. Following the completion of the sale, the insider owned 5,170 shares of the company’s stock, valued at approximately $1,939,784. The trade was a 40.37% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 0.91% of the stock is owned by insiders.

Zebra Technologies Corp. (NASDAQ: ZBRA) develops technologies that help businesses identify, track and manage assets, inventory and operational processes. Its solutions are used by organizations in retail, manufacturing, transportation and logistics, healthcare, government and other industries to improve visibility and productivity across their operations.

The company’s portfolio includes barcode and label printers, barcode scanners, mobile computers, radio-frequency identification (RFID) readers and tags, machine-vision systems, fixed industrial scanners and related software.