Insider Selling: MediaAlpha (NYSE:MAX) Director Sells $68,684.24 in Stock

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 4,952 shares of MediaAlpha stock in a transaction dated Monday, July 20th. The shares were sold at an average price of $13.87, for a total value of $68,684.24. Following the transaction, the director directly owned 885,622 shares in the company, valued at approximately $12,283,577.14. This trade represents a 0.56% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, July 29th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The stock was sold at an average price of $14.05, for a total transaction of $133,812.20.
• On Wednesday, July 29th, Eugene Nonko sold 4,952 shares of MediaAlpha stock. The stock was sold at an average price of $14.05, for a total transaction of $69,575.60.
• On Tuesday, July 28th, Eugene Nonko sold 10,843 shares of MediaAlpha stock. The stock was sold at an average price of $13.78, for a total transaction of $149,416.54.
• On Tuesday, July 28th, Eugene Nonko sold 6,622 shares of MediaAlpha stock. The shares were sold at an average price of $13.86, for a total transaction of $91,780.92.
• On Monday, July 27th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $13.28, for a total transaction of $108,962.40.
• On Monday, July 27th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.28, for a total transaction of $43,584.96.
• On Monday, July 20th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The stock was sold at an average price of $13.82, for a total transaction of $131,621.68.
• On Wednesday, July 8th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $13.61, for a total transaction of $111,670.05.
• On Wednesday, July 8th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.78, for a total transaction of $45,225.96.
• On Tuesday, July 7th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The stock was sold at an average price of $14.06, for a total transaction of $133,907.44.

MediaAlpha Trading Down 2.3%

NYSE MAX opened at $13.49 on Friday. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $14.70. The firm’s fifty day simple moving average is $11.47 and its 200-day simple moving average is $10.18. The company has a market capitalization of $841.04 million, a PE ratio of 8.33 and a beta of 1.08.

MediaAlpha (NYSE:MAX) last released its quarterly earnings data on Wednesday, July 29th. The company reported $0.65 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.21 by $0.44. MediaAlpha had a negative return on equity of 235.09% and a net margin of 7.94%.The firm had revenue of $316.88 million during the quarter, compared to analysts’ expectations of $300.87 million. As a group, analysts predict that MediaAlpha, Inc. will post 0.97 EPS for the current year.

Analysts Set New Price Targets

MAX has been the topic of a number of research reports. Texas Capital upgraded MediaAlpha to a “strong-buy” rating in a report on Tuesday, June 9th. Keefe, Bruyette & Woods boosted their target price on shares of MediaAlpha from $15.00 to $17.00 and gave the stock an “outperform” rating in a research report on Wednesday, July 8th. JPMorgan Chase & Co. increased their price target on shares of MediaAlpha from $11.00 to $12.00 and gave the stock an “overweight” rating in a research note on Thursday, April 30th. Canaccord Genuity Group increased their price target on shares of MediaAlpha from $15.00 to $17.00 and gave the stock a “buy” rating in a research note on Thursday. Finally, Capital One Financial set a $11.00 price target on shares of MediaAlpha in a report on Tuesday, June 9th. One analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, three have issued a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $13.29.

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Q2 earnings and revenue exceeded expectations. MediaAlpha reported adjusted earnings of $0.65 per share, well above the $0.21 consensus estimate, while revenue increased 26% year over year to a record $316.9 million, topping expectations of approximately $300.9 million. Net income reached $41.8 million and adjusted EBITDA was $29.3 million. MediaAlpha Announces Second Quarter 2026 Financial Results
• Positive Sentiment: Management projected continued growth. Third-quarter revenue guidance of $330 million to $355 million brackets or exceeds the roughly $332.4 million analyst consensus. The company also expects to generate $90 million to $100 million in free cash flow for 2026, supporting its financial flexibility. MediaAlpha Q3 Revenue and Free Cash Flow Guidance
• Positive Sentiment: Share repurchases may support the stock. MediaAlpha repurchased more than $41 million of its shares during the first half of 2026, potentially improving per-share value and signaling management confidence.
• Neutral Sentiment: Goldman Sachs raised its price target but maintained a neutral rating. The firm increased its target from $10 to $14, indicating limited implied upside from recent trading levels. The higher target recognizes improved operating results, while the unchanged neutral stance may restrain enthusiasm. Benzinga analyst update
• Neutral Sentiment: Director selling was tied to tax obligations. Director Eugene Nonko sold shares in several transactions totaling roughly 48,000 shares over July 27–29. The sales were conducted under a pre-arranged Rule 10b5-1 plan to cover tax withholding from vested equity awards, and he continues to hold a substantial position, reducing the negative signal.

Institutional Trading of MediaAlpha

Hedge funds have recently added to or reduced their stakes in the business. Caitong International Asset Management Co. Ltd increased its position in MediaAlpha by 5,900.0% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after buying an additional 2,124 shares during the period. Rockefeller Capital Management L.P. lifted its holdings in shares of MediaAlpha by 9,917.9% during the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after buying an additional 2,777 shares during the last quarter. Strs Ohio bought a new stake in shares of MediaAlpha in the fourth quarter valued at approximately $49,000. Quarry LP boosted its position in shares of MediaAlpha by 43.3% in the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after acquiring an additional 1,234 shares during the period. Finally, Tower Research Capital LLC TRC grew its stake in shares of MediaAlpha by 28.0% in the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after acquiring an additional 1,213 shares during the last quarter. Institutional investors own 64.39% of the company’s stock.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.