Insider Selling: Asana (NYSE:ASAN) COO Sells $889,581.15 in Stock

Asana, Inc. (NYSE:ASAN) COO Anne Raimondi sold 62,165 shares of the firm’s stock in a transaction on Monday, December 22nd. The stock was sold at an average price of $14.31, for a total value of $889,581.15. Following the completion of the transaction, the chief operating officer directly owned 702,013 shares of the company’s stock, valued at approximately $10,045,806.03. This trade represents a 8.13% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link.

Anne Raimondi also recently made the following trade(s):

• On Friday, December 19th, Anne Raimondi sold 76,093 shares of Asana stock. The shares were sold at an average price of $14.47, for a total transaction of $1,101,065.71.
• On Thursday, December 18th, Anne Raimondi sold 22,198 shares of Asana stock. The shares were sold at an average price of $14.52, for a total transaction of $322,314.96.

Asana Price Performance

Shares of Asana stock opened at $13.62 on Thursday. The firm has a market cap of $3.23 billion, a P/E ratio of -14.64 and a beta of 0.93. The firm’s 50-day simple moving average is $13.63 and its 200-day simple moving average is $13.89. Asana, Inc. has a twelve month low of $11.58 and a twelve month high of $24.50. The company has a debt-to-equity ratio of 0.19, a quick ratio of 1.40 and a current ratio of 1.40.

Asana (NYSE:ASAN) last announced its quarterly earnings results on Tuesday, December 2nd. The company reported $0.07 EPS for the quarter, topping analysts’ consensus estimates of $0.06 by $0.01. The firm had revenue of $201.03 million during the quarter, compared to analysts’ expectations of $198.78 million. Asana had a negative net margin of 28.33% and a negative return on equity of 79.80%. The company’s revenue for the quarter was up 9.3% compared to the same quarter last year. During the same quarter last year, the company earned ($0.02) earnings per share. Asana has set its FY 2026 guidance at 0.250-0.260 EPS and its Q4 2026 guidance at 0.070-0.070 EPS. As a group, research analysts expect that Asana, Inc. will post -1.09 EPS for the current fiscal year.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Charles Schwab Investment Management Inc. increased its position in Asana by 6.8% in the 1st quarter. Charles Schwab Investment Management Inc. now owns 742,272 shares of the company’s stock valued at $10,815,000 after acquiring an additional 47,480 shares in the last quarter. Nuveen LLC bought a new stake in shares of Asana during the first quarter valued at approximately $8,419,000. Russell Investments Group Ltd. grew its stake in shares of Asana by 146.6% during the first quarter. Russell Investments Group Ltd. now owns 117,982 shares of the company’s stock valued at $1,727,000 after purchasing an additional 70,145 shares during the last quarter. AlphaQuest LLC increased its holdings in shares of Asana by 825.1% in the first quarter. AlphaQuest LLC now owns 2,470 shares of the company’s stock valued at $36,000 after purchasing an additional 2,203 shares in the last quarter. Finally, Ieq Capital LLC bought a new position in Asana in the 1st quarter worth approximately $592,000. Institutional investors and hedge funds own 26.21% of the company’s stock.

Asana News Roundup

Here are the key news stories impacting Asana this week:

• Positive Sentiment: Q4 results & guidance: Asana beat December-quarter revenue and EPS estimates and issued FY/Q4 guidance that points toward continued margin progress — supportive for the company’s path to profitability and a near-term constructive data point for the stock. MarketBeat ASAN page
• Positive Sentiment: Short interest dropped materially in December — short interest fell ~18.3% to ~13.96M shares (?15.2% of float) with a days-to-cover of ~2.6 — reducing a portion of bearish positioning and the potential for short-driven volatility. (Data reported 12/15)
• Neutral Sentiment: Institutional buying: Several funds materially increased stakes in 2025 (Arrowstreet, Acadian, Marshall Wace, Woodline, Nuveen). This signals long-term investor interest but does not immediately counteract short-term insider selling. MarketBeat ASAN page
• Negative Sentiment: Significant insider selling — CFO: Sonalee Parekh sold 108,544 shares across recent trades (83,656 on Dec. 22 at $14.31; 24,888 on Dec. 23 at $13.54), reducing her stake and raising investor concern about near-term insiders’ views. SEC Form 4 (Parekh)
• Negative Sentiment: Significant insider selling — COO: Anne Raimondi sold ~160,456 shares in multiple transactions (~Dec. 18–22 at ~$14.3–$14.5), a material liquidation that increases selling pressure and feeds negative headlines. SEC Form 4 (Raimondi)
• Negative Sentiment: Media coverage highlighting the selling and price weakness — several outlets flagged the insider sales and described the stock as “nosediving,” which can amplify short-term investor fear and drive further outflows. MSN: Why ASAN Stock Is Nosediving

Analysts Set New Price Targets

Several analysts recently commented on the company. Weiss Ratings reiterated a “sell (d-)” rating on shares of Asana in a research report on Monday. Royal Bank Of Canada boosted their target price on shares of Asana from $12.00 to $14.00 and gave the company an “underperform” rating in a research note on Wednesday, December 3rd. Citigroup lowered their target price on shares of Asana from $17.00 to $16.00 and set a “neutral” rating on the stock in a report on Wednesday, December 3rd. Morgan Stanley lifted their price target on shares of Asana from $13.00 to $14.00 and gave the company an “underweight” rating in a report on Thursday, September 4th. Finally, Robert W. Baird boosted their price target on shares of Asana from $15.00 to $16.00 and gave the company a “neutral” rating in a research report on Thursday, September 4th. One equities research analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, seven have given a Hold rating and five have issued a Sell rating to the stock. Based on data from MarketBeat.com, Asana currently has a consensus rating of “Hold” and an average target price of $16.32.

About Asana

Asana, Inc (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana’s platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company’s cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.

Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms.