Insider Buying: Better Choice Company Inc. (NASDAQ:BTTR) Director Buys $118,803.65 in Stock

Better Choice Company Inc. (NASDAQ:BTTR) Director Lionel F. Conacher bought 17,045 shares of the stock in a transaction that occurred on Tuesday, September 5th. The shares were bought at an average price of $6.97 per share, for a total transaction of $118,803.65. Following the completion of the transaction, the director now directly owns 23,814 shares of the company’s stock, valued at $165,983.58. This represents a 251.81 % increase in their position. The acquisition was disclosed in a document filed with the SEC, which is available at this hyperlink.

Better Choice Trading Down 8.4 %

NASDAQ BTTR opened at $2.39 on Friday. Better Choice Company Inc. has a 12 month low of $1.58 and a 12 month high of $16.28. The stock’s 50 day moving average is $2.02 and its 200 day moving average is $2.63. The stock has a market cap of $4.62 million, a PE ratio of -0.12 and a beta of 0.73.

Institutional Inflows and Outflows

A hedge fund recently bought a new stake in Better Choice stock. Sanctuary Advisors LLC acquired a new stake in shares of Better Choice Company Inc. (NASDAQ:BTTR) in the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm acquired 14,823 shares of the company’s stock, valued at approximately $31,000. Sanctuary Advisors LLC owned about 0.77% of Better Choice as of its most recent SEC filing. 12.64% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

Separately, ThinkEquity assumed coverage on Better Choice in a research note on Monday, September 16th. They issued a “buy” rating and a $10.00 price objective on the stock.

Better Choice Company Profile

Better Choice Company Inc operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews.