Insider Buying: Baozun (NASDAQ:BZUN) Insider Buys 19,500 Shares of Stock

Baozun Inc. (NASDAQ:BZUN) insider Junhua Wu purchased 19,500 shares of the company’s stock in a transaction on Thursday, May 28th. The stock was purchased at an average cost of $2.56 per share, for a total transaction of $49,920.00. Following the purchase, the insider directly owned 168,270 shares in the company, valued at approximately $430,771.20. This trade represents a 13.11% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website.

Junhua Wu also recently made the following trade(s):

• On Tuesday, May 26th, Junhua Wu purchased 10,000 shares of Baozun stock. The stock was purchased at an average cost of $2.55 per share, for a total transaction of $25,500.00.
• On Monday, April 13th, Junhua Wu purchased 11,084 shares of Baozun stock. The stock was purchased at an average cost of $2.49 per share, for a total transaction of $27,599.16.
• On Friday, April 10th, Junhua Wu purchased 5,372 shares of Baozun stock. The stock was purchased at an average cost of $2.40 per share, for a total transaction of $12,892.80.
• On Wednesday, April 8th, Junhua Wu purchased 30,886 shares of Baozun stock. The stock was purchased at an average cost of $2.54 per share, for a total transaction of $78,450.44.
• On Thursday, April 2nd, Junhua Wu purchased 30,000 shares of Baozun stock. The stock was purchased at an average cost of $2.47 per share, for a total transaction of $74,100.00.
• On Tuesday, March 31st, Junhua Wu purchased 14,000 shares of Baozun stock. The stock was purchased at an average cost of $2.40 per share, for a total transaction of $33,600.00.

Baozun Price Performance

BZUN opened at $2.59 on Monday. The business’s 50-day moving average price is $2.59 and its two-hundred day moving average price is $2.68. Baozun Inc. has a 1 year low of $2.07 and a 1 year high of $4.88. The company has a market capitalization of $149.83 million, a price-to-earnings ratio of -5.76 and a beta of 0.51.

Baozun (NASDAQ:BZUN) last released its quarterly earnings results on Friday, May 15th. The technology company reported $0.00 earnings per share (EPS) for the quarter. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.The firm had revenue of $345.35 million for the quarter.

Analysts Set New Price Targets

A number of research firms recently issued reports on BZUN. Zacks Research raised Baozun to a “hold” rating in a research report on Wednesday, February 18th. Wall Street Zen raised Baozun from a “hold” rating to a “buy” rating in a research report on Saturday, May 23rd. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Baozun in a research report on Monday, April 20th. One investment analyst has rated the stock with a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, Baozun has a consensus rating of “Reduce”.

Hedge Funds Weigh In On Baozun

Institutional investors have recently bought and sold shares of the business. Jane Street Group LLC acquired a new position in Baozun during the second quarter worth approximately $40,000. Quadrature Capital Ltd acquired a new position in Baozun during the fourth quarter worth approximately $51,000. Russell Investments Group Ltd. acquired a new position in Baozun during the third quarter worth approximately $64,000. BNP Paribas Financial Markets increased its position in Baozun by 51.8% during the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock worth $78,000 after buying an additional 10,594 shares during the last quarter. Finally, Cetera Investment Advisers increased its position in Baozun by 23.6% during the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock worth $91,000 after buying an additional 7,289 shares during the last quarter. Institutional investors and hedge funds own 47.29% of the company’s stock.

Baozun Company Profile

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.