Insider Buying: Baozun (NASDAQ:BZUN) CEO Buys $20,126.00 in Stock

Baozun Inc. (NASDAQ:BZUN) CEO Wenbin Qiu bought 5,800 shares of the stock in a transaction dated Tuesday, October 13th. The stock was bought at an average price of $3.47 per share, for a total transaction of $20,126.00. Following the purchase, the chief executive officer directly owned 1,684,372 shares of the company’s stock, valued at approximately $5,844,770.84. The trade was a 0.35% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link.

Wenbin Qiu also recently made the following trade(s):

• On Monday, October 12th, Wenbin Qiu purchased 6,000 shares of Baozun stock. The shares were bought at an average price of $3.34 per share, with a total value of $20,040.00.
• On Monday, September 21st, Wenbin Qiu purchased 6,900 shares of Baozun stock. The shares were bought at an average price of $2.85 per share, with a total value of $19,665.00.
• On Friday, September 18th, Wenbin Qiu purchased 7,000 shares of Baozun stock. The stock was bought at an average cost of $2.88 per share, with a total value of $20,160.00.
• On Wednesday, September 16th, Wenbin Qiu purchased 7,300 shares of Baozun stock. The stock was bought at an average cost of $2.74 per share, with a total value of $20,002.00.
• On Thursday, September 17th, Wenbin Qiu acquired 7,100 shares of Baozun stock. The stock was bought at an average price of $2.84 per share, for a total transaction of $20,164.00.
• On Monday, September 14th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The stock was bought at an average price of $2.74 per share, for a total transaction of $20,002.00.

Baozun Trading Up 1.4%

Baozun stock traded up $0.05 during mid-day trading on Friday, hitting $3.72. The company had a trading volume of 906,159 shares, compared to its average volume of 321,189. The company has a market capitalization of $216.17 million, a price-to-earnings ratio of -11.27 and a beta of 0.39. Baozun Inc. has a 12-month low of $2.07 and a 12-month high of $3.90. The company’s fifty day moving average is $2.99 and its 200-day moving average is $2.81.

Baozun (NASDAQ:BZUN) last posted its earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share for the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%. The firm had revenue of $403.74 million during the quarter.

Analysts Set New Price Targets

Several analysts recently commented on BZUN shares. Weiss Ratings restated a “sell (d-)” rating on shares of Baozun in a research report on Thursday. Citigroup reiterated a “buy” rating on shares of Baozun in a research report on Thursday, August 27th. CLSA upgraded shares of Baozun from a “hold” rating to an “outperform” rating and upped their price objective for the stock from $3.20 to $3.80 in a research report on Friday, August 28th. Finally, Wall Street Zen raised shares of Baozun from a “buy” rating to a “strong-buy” rating in a research note on Saturday, October 10th. Two analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, Baozun presently has an average rating of “Hold” and a consensus price target of $3.80.

Institutional Trading of Baozun

A hedge fund recently raised its position in Baozun stock. Cetera Investment Advisers lifted its holdings in shares of Baozun Inc. (NASDAQ:BZUN) by 23.6% in the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 38,238 shares of the technology company’s stock after buying an additional 7,289 shares during the quarter. Cetera Investment Advisers owned approximately 0.07% of Baozun worth $91,000 as of its most recent SEC filing. Institutional investors and hedge funds own 47.29% of the company’s stock.

About Baozun

Baozun Inc (NASDAQ: BZUN) is a China-based e-commerce service and brand management company. Founded in 2006 and headquartered in Shanghai, the company helps brands establish, operate and grow their online businesses, primarily in China and other selected international markets.

Baozun provides a range of services across the e-commerce value chain, including online store design and operation, digital marketing, customer service, information technology, warehousing and logistics. Its technology and service offerings support sales through major third-party marketplaces, social-commerce platforms and brands’ own online channels.

The company works with domestic and international consumer brands in categories such as apparel, beauty, consumer electronics and food and beverage.