Hour Loop (NASDAQ:HOUR) & iPower (NASDAQ:IPW) Head to Head Review

iPower (NASDAQ:IPW) and Hour Loop (NASDAQ:HOUR) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, valuation, analyst recommendations, institutional ownership, profitability, risk and earnings.

Volatility and Risk

iPower has a beta of 2.92, suggesting that its share price is 192% more volatile than the S&P 500. Comparatively, Hour Loop has a beta of 1.38, suggesting that its share price is 38% more volatile than the S&P 500.

Valuation and Earnings

This table compares iPower and Hour Loop”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
iPower	$32.02 million	0.05	-$4.97 million	($480.49)	-0.00
Hour Loop	$153.37 million	0.41	$1.71 million	$0.04	44.35

Hour Loop has higher revenue and earnings than iPower. iPower is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings and target prices for iPower and Hour Loop, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
iPower	1	0	0	0	1.00
Hour Loop	0	1	0	0	2.00

Profitability

This table compares iPower and Hour Loop’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
iPower	-23.43%	-26.96%	-14.85%
Hour Loop	1.14%	22.31%	6.60%

Insider & Institutional Ownership

2.7% of iPower shares are owned by institutional investors. Comparatively, 0.3% of Hour Loop shares are owned by institutional investors. 0.7% of iPower shares are owned by company insiders. Comparatively, 95.0% of Hour Loop shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Hour Loop beats iPower on 10 of the 12 factors compared between the two stocks.

About iPower

iPower Inc. operates as an online retailer and supplier of consumer home, garden, and pet products for commercial businesses and individuals in the United States. The company offers grow light systems; advanced heating, ventilation, and air conditioning systems; water pumps, heaters, chillers, and filters; nutrient and fertilizer delivery systems; and various growing media products. It also provides general gardening products, including environmental sensors and controls; and home products, which comprise commercial fans, floor and wall fans, storage and shelving units, and chairs. The company sells its products under the iPower and Simple Deluxe brand names through zenhydro.com, simpledeluxe.com, and various third-party online platforms. The company was formerly known as BZRTH Inc. and changed its name to iPower Inc. in September 2020. iPower Inc. was incorporated in 2018 and is based in Rancho Cucamonga, California.

About Hour Loop

Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparels, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.