Hixon Zuercher LLC Increases Stock Holdings in Amazon.com, Inc. $AMZN

Hixon Zuercher LLC increased its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 11.5% in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 36,944 shares of the e-commerce giant’s stock after purchasing an additional 3,821 shares during the period. Amazon.com makes up about 2.6% of Hixon Zuercher LLC’s portfolio, making the stock its 10th biggest holding. Hixon Zuercher LLC’s holdings in Amazon.com were worth $8,805,000 at the end of the most recent reporting period.

Several other institutional investors have also added to or reduced their stakes in the company. Norges Bank bought a new stake in shares of Amazon.com in the fourth quarter valued at about $32,868,735,000. Auto Owners Insurance Co increased its position in Amazon.com by 27,376.7% during the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after acquiring an additional 98,090,585 shares during the period. J. Stern & Co. LLP increased its position in Amazon.com by 20,598.0% during the fourth quarter. J. Stern & Co. LLP now owns 87,982,814 shares of the e-commerce giant’s stock worth $20,308,193,000 after acquiring an additional 87,557,736 shares during the period. Nuveen LLC acquired a new stake in Amazon.com in the 1st quarter worth about $11,674,091,000. Finally, Cardano Risk Management B.V. boosted its holdings in Amazon.com by 879.4% in the 4th quarter. Cardano Risk Management B.V. now owns 27,862,400 shares of the e-commerce giant’s stock valued at $6,431,199,000 after purchasing an additional 25,017,588 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Price Performance

AMZN stock opened at $260.28 on Thursday. The company has a fifty day moving average price of $250.94 and a 200-day moving average price of $239.94. The company has a market capitalization of $2.81 trillion, a P/E ratio of 20.94, a PEG ratio of 1.74 and a beta of 1.45. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. During the same quarter in the previous year, the business earned $1.68 earnings per share. Amazon.com’s revenue was up 19.6% compared to the same quarter last year. As a group, equities analysts expect that Amazon.com, Inc. will post 8.05 EPS for the current year.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 14,541 shares of Amazon.com stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the transaction, the chief executive officer directly owned 17,794 shares of the company’s stock, valued at approximately $4,609,713.64. The trade was a 44.97% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the company’s stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the sale, the chief executive officer owned 2,235,766 shares in the company, valued at $579,085,751.66. This trade represents a 0.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 71,589 shares of company stock worth $18,580,205 over the last 90 days. Company insiders own 8.90% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS expands its data-analytics offering. Amazon Web Services agreed to acquire DuckLabs, the team behind open-source DuckDB. The deal could strengthen AWS’s position in analytics and help attract developers and enterprise workloads, while DuckDB is expected to remain independent. Amazon DuckLabs acquisition
• Positive Sentiment: AI-related cloud demand remains a major catalyst. Amazon is reportedly negotiating with Moonshot AI to host its Kimi K3 model under a potential revenue-sharing arrangement. If completed, the agreement could add AI workloads to AWS, although U.S. scrutiny of Moonshot creates geopolitical and regulatory uncertainty. Reuters Moonshot AI article
• Positive Sentiment: Analysts and large investors remain optimistic. Citizens maintained a Market Outperform rating and a $315 price target, while several hedge funds and prominent investors, including Peter Thiel, David Tepper and Bill Ackman, have recently held or increased Amazon positions. These reports support the view that AMZN’s valuation and AWS growth remain attractive.
• Neutral Sentiment: Amazon is shutting down Mechanical Turk. The closure of the 21-year-old crowdsourcing platform on September 30 appears financially immaterial, but it signals continued portfolio streamlining as AI replaces some human-completed digital tasks. Mechanical Turk shutdown
• Negative Sentiment: AI spending is weighing on cash generation. AWS growth is reportedly accelerating, but infrastructure investment pushed trailing free cash flow backward by approximately $25.8 billion. Investors want evidence that massive data-center spending will translate into durable profits and improved cash flow. Amazon AWS free cash flow article
• Negative Sentiment: Executives sold more than $15 million of stock. CEO Andy Jassy, AWS CEO Matthew Garman, CFO Brian Olsavsky and other senior leaders reported sales. The trades were made under pre-arranged Rule 10b5-1 plans, reducing their significance, but the concentration of selling can still weigh on sentiment. Amazon insider selling article

Analysts Set New Price Targets

A number of research analysts have issued reports on AMZN shares. Roth Capital restated a “buy” rating and set a $325.00 target price on shares of Amazon.com in a research report on Monday, August 3rd. Pivotal Research reiterated a “buy” rating and issued a $333.00 price target (up from $320.00) on shares of Amazon.com in a research report on Friday, July 31st. TD Cowen reiterated a “buy” rating and issued a $350.00 price target (up from $340.00) on shares of Amazon.com in a research note on Friday, July 31st. BNP Paribas Exane increased their price target on Amazon.com from $320.00 to $345.00 and gave the stock an “outperform” rating in a research report on Tuesday, May 5th. Finally, Oppenheimer restated an “outperform” rating on shares of Amazon.com in a research note on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have given a Hold rating to the company’s stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $322.39.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.