Herbalife (NYSE:HLF – Get Free Report) and Agape ATP (NASDAQ:ATPC – Get Free Report) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, risk, analyst recommendations, profitability, valuation and dividends.
Profitability
This table compares Herbalife and Agape ATP’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Herbalife | 4.67% | -41.47% | 8.24% |
| Agape ATP | -125.89% | -8.43% | -7.75% |
Insider and Institutional Ownership
0.0% of Agape ATP shares are owned by institutional investors. 5.1% of Herbalife shares are owned by insiders. Comparatively, 2.0% of Agape ATP shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Herbalife | 0 | 4 | 3 | 0 | 2.43 |
| Agape ATP | 1 | 0 | 0 | 0 | 1.00 |
Herbalife currently has a consensus price target of $17.80, suggesting a potential upside of 43.43%. Given Herbalife’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Herbalife is more favorable than Agape ATP.
Valuation & Earnings
This table compares Herbalife and Agape ATP”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Herbalife | $5.04 billion | 0.26 | $228.30 million | $2.28 | 5.44 |
| Agape ATP | $1.52 million | 1.52 | -$2.28 million | ($1.33) | -1.74 |
Herbalife has higher revenue and earnings than Agape ATP. Agape ATP is trading at a lower price-to-earnings ratio than Herbalife, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Herbalife has a beta of 0.86, meaning that its share price is 14% less volatile than the S&P 500. Comparatively, Agape ATP has a beta of 0.31, meaning that its share price is 69% less volatile than the S&P 500.
Summary
Herbalife beats Agape ATP on 11 of the 14 factors compared between the two stocks.
About Herbalife
Herbalife Ltd. provides health and wellness products in North America, Mexico, South and Central America, Europe, the Middle East, Africa, China, and the Asia Pacific. It offers products in the areas of weight management; targeted nutrition; energy, sports, and fitness; outer nutrition; and literature and promotional items. The company also provides weight management products, including meal replacement products, protein shakes, drink mixes, weight loss supplements, healthy snacks, and metabolism boosting teas; targeted nutrition products, which comprise functional beverages, and dietary and nutritional supplements that contain herbs, vitamins, minerals, and other natural ingredients; outer nutrition products, such as facial skin, body, and hair care products; and energy, sports, and fitness products, including N-R-G tea and energy drink products. In addition, it offers literature, promotional, and other materials that comprise start-up kits, sales tools, and educational materials. The company sells its products through sales representatives, independent service providers, and company-operated retail platforms. Herbalife Ltd. was formerly known as Herbalife Nutrition Ltd. and changed its name to Herbalife Ltd. in April 2023. The company was founded in 1980 and is headquartered in Los Angeles, California.
About Agape ATP
Agape ATP Corporation, an investment holding company, supplies health and wellness products and health solution advisory services in Malaysia. It offers four series of programs that consist of various services and products under the ATP Zeta Health Program, ÉNERGÉTIQUE, BEAUNIQUE, and E.A.T.S. names. The company's products include ATP1s Survivor Select that contains various essential nutrients required by the human body to maintain normal metabolism; ATP3 Ionized Cal-Mag, a calcium and magnesium minerals supplement; ATP4 Omega Blend, an oil blend that provides a bio-effective balance of essential fatty acids, omega 3, and omega 6; ATP5 BetaMaxx, a natural immune enhancer; AGN-Vege Fruit Fiber, a nutrition-based formulation for intestines and stomach; AGP1-Iron to improve iron deficiency anemia; and YFA-Young Formula, an anti-aging and youthful maintenance supplement. It also provides BEAUNIQUE brand products comprising Mito+, an antioxidant drink for cellular, immune, metabolic, brain, and skin health; and Trim+, which inhibits the activities of carbohydrates digestive enzymes that result in a reduction of the breakdown and absorption of sugars. In addition, the company offers energy masks, including N°1 Med-Hydration, N°2 Med-Whitening, and N°3 Med-Firming, as well as hyaluronic acid serum and mousse facial cleanser under ÉNERGÉTIQUE brand; and soy protein isolate powder, and an antioxidant under Livo5 brand name. Further, it sells health and wellness products; and promotes wellness and wellbeing lifestyle through online editorials, programs, events, and campaigns, as well as provides health therapies. The company was incorporated in 2016 and is headquartered in Kuala Lumpur, Malaysia.
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