Grabagun Digital (NYSE:PEW – Get Free Report) and Zumiez (NASDAQ:ZUMZ – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, dividends, analyst recommendations, institutional ownership, valuation and profitability.
Institutional & Insider Ownership
4.8% of Grabagun Digital shares are owned by institutional investors. Comparatively, 95.5% of Zumiez shares are owned by institutional investors. 27.8% of Grabagun Digital shares are owned by company insiders. Comparatively, 24.3% of Zumiez shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Valuation & Earnings
This table compares Grabagun Digital and Zumiez”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Grabagun Digital | $96.45 million | 0.64 | -$2.51 million | ($0.23) | -9.11 |
| Zumiez | $929.06 million | 0.23 | $13.38 million | $0.72 | 19.14 |
Zumiez has higher revenue and earnings than Grabagun Digital. Grabagun Digital is trading at a lower price-to-earnings ratio than Zumiez, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of current ratings and price targets for Grabagun Digital and Zumiez, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Grabagun Digital | 1 | 0 | 1 | 0 | 2.00 |
| Zumiez | 0 | 3 | 0 | 0 | 2.00 |
Grabagun Digital currently has a consensus target price of $5.00, indicating a potential upside of 138.66%. Given Grabagun Digital’s higher possible upside, research analysts clearly believe Grabagun Digital is more favorable than Zumiez.
Profitability
This table compares Grabagun Digital and Zumiez’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Grabagun Digital | -6.42% | -6.15% | -5.16% |
| Zumiez | 1.36% | 3.71% | 1.78% |
Volatility & Risk
Grabagun Digital has a beta of -0.08, meaning that its stock price is 108% less volatile than the S&P 500. Comparatively, Zumiez has a beta of 1, meaning that its stock price has a similar volatility profile to the S&P 500.
Summary
Zumiez beats Grabagun Digital on 9 of the 13 factors compared between the two stocks.
About Grabagun Digital
GrabAGun.com is an online retailer of firearms, ammunition and related accessories. GrabAGun.com, formerly known as Colombier Acquisition Corp. II, is based in COPPELL, Texas.
About Zumiez
Zumiez Inc. operates as a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women. The company provides hardgoods, including skateboards, snowboards, bindings, components, and other equipment. It operates stores in the United States, Canada, Europe, and Australia under the names of Zumiez, Blue Tomato, and Fast Times. It operates zumiez.com, zumiez.ca, blue-tomato.com, and fasttimes.com.au e-commerce websites. Zumiez Inc. was founded in 1978 and is headquartered in Lynnwood, Washington.
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