Tokens.com (OTC:SMURF – Get Free Report) and OppFi (NYSE:OPFI – Get Free Report) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, profitability, risk, analyst recommendations, dividends, earnings and institutional ownership.
Insider & Institutional Ownership
7.1% of OppFi shares are owned by institutional investors. 72.0% of OppFi shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Earnings & Valuation
This table compares Tokens.com and OppFi”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Tokens.com | $740,000.00 | 45.60 | -$10.14 million | ($0.01) | -27.90 |
| OppFi | $538.89 million | 1.82 | -$1.00 million | ($0.37) | -30.62 |
OppFi has higher revenue and earnings than Tokens.com. OppFi is trading at a lower price-to-earnings ratio than Tokens.com, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of recent ratings and recommmendations for Tokens.com and OppFi, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Tokens.com | 0 | 0 | 0 | 0 | 0.00 |
| OppFi | 0 | 0 | 3 | 0 | 3.00 |
OppFi has a consensus target price of $13.33, indicating a potential upside of 17.68%. Given OppFi’s stronger consensus rating and higher possible upside, analysts clearly believe OppFi is more favorable than Tokens.com.
Profitability
This table compares Tokens.com and OppFi’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Tokens.com | -454.36% | -40.05% | -36.93% |
| OppFi | 1.40% | 35.04% | 12.09% |
Summary
OppFi beats Tokens.com on 11 of the 13 factors compared between the two stocks.
About Tokens.com
Tokens.com Corp. provides blockchain verification services through proof-of-stake technology. The company's technology secures blockchain networks through proof-of-stake technology to support the growth of decentralized finance applications. It also provides web3 technology services for metaverses, non-fungible tokens, and ecomm3, as well as consulting services; and builds web3 games. Tokens.com Corp. is based in Toronto, Canada.
About OppFi
OppFi Inc. operates a cialty finance platform that allows banks to offer credit access. Its platform facilitates the OppLoans, an installment loan product; SalaryTap, a payroll deduction secured installment loan product; and OppFi Card, a credit card product. OppFi Inc. was founded in 2012 and is headquartered in Chicago, Illinois.
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