Nu Skin Enterprises (NYSE:NUS – Get Free Report) and e.l.f. Beauty (NYSE:ELF – Get Free Report) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, institutional ownership, risk, valuation, profitability and analyst recommendations.
Earnings & Valuation
This table compares Nu Skin Enterprises and e.l.f. Beauty”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Nu Skin Enterprises | $1.56 billion | 0.30 | -$146.59 million | $2.18 | 4.38 |
| e.l.f. Beauty | $1.31 billion | 3.29 | $112.09 million | $1.42 | 51.07 |
Analyst Recommendations
This is a summary of current recommendations and price targets for Nu Skin Enterprises and e.l.f. Beauty, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Nu Skin Enterprises | 0 | 3 | 0 | 0 | 2.00 |
| e.l.f. Beauty | 1 | 6 | 10 | 1 | 2.61 |
Nu Skin Enterprises presently has a consensus price target of $7.00, indicating a potential downside of 26.73%. e.l.f. Beauty has a consensus price target of $126.80, indicating a potential upside of 74.84%. Given e.l.f. Beauty’s stronger consensus rating and higher probable upside, analysts plainly believe e.l.f. Beauty is more favorable than Nu Skin Enterprises.
Risk and Volatility
Nu Skin Enterprises has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.61, meaning that its share price is 61% more volatile than the S&P 500.
Insider and Institutional Ownership
82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are held by institutional investors. 2.0% of Nu Skin Enterprises shares are held by insiders. Comparatively, 3.9% of e.l.f. Beauty shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Profitability
This table compares Nu Skin Enterprises and e.l.f. Beauty’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Nu Skin Enterprises | 6.20% | 8.23% | 4.05% |
| e.l.f. Beauty | 5.90% | 13.77% | 7.78% |
Summary
e.l.f. Beauty beats Nu Skin Enterprises on 12 of the 15 factors compared between the two stocks.
About Nu Skin Enterprises
Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
About e.l.f. Beauty
e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.
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