Planet Labs PBC (NYSE:PL – Get Free Report) and Asure Software (NASDAQ:ASUR – Get Free Report) are both industrials companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, dividends, analyst recommendations, institutional ownership, valuation and profitability.
Volatility & Risk
Planet Labs PBC has a beta of 2.11, meaning that its stock price is 111% more volatile than the S&P 500. Comparatively, Asure Software has a beta of 0.49, meaning that its stock price is 51% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and price targets for Planet Labs PBC and Asure Software, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Planet Labs PBC | 2 | 4 | 6 | 0 | 2.33 |
| Asure Software | 1 | 1 | 1 | 1 | 2.50 |
Institutional & Insider Ownership
41.7% of Planet Labs PBC shares are owned by institutional investors. Comparatively, 71.6% of Asure Software shares are owned by institutional investors. 16.4% of Planet Labs PBC shares are owned by company insiders. Comparatively, 8.9% of Asure Software shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares Planet Labs PBC and Asure Software’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Planet Labs PBC | -111.17% | -105.29% | -35.54% |
| Asure Software | -5.42% | 8.19% | 3.27% |
Valuation and Earnings
This table compares Planet Labs PBC and Asure Software”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Planet Labs PBC | $307.73 million | 25.85 | -$246.86 million | ($1.14) | -19.58 |
| Asure Software | $140.54 million | 1.80 | -$13.13 million | ($0.29) | -30.14 |
Asure Software has lower revenue, but higher earnings than Planet Labs PBC. Asure Software is trading at a lower price-to-earnings ratio than Planet Labs PBC, indicating that it is currently the more affordable of the two stocks.
Summary
Asure Software beats Planet Labs PBC on 9 of the 15 factors compared between the two stocks.
About Planet Labs PBC
Planet Labs PBC engages in the design, construction, and launch constellations of satellites with the intent of providing high cadence geospatial data delivered to customers through an online platform worldwide. The company’s platform offers planet monitoring, basemap, tasking, apps, and application programming interfaces, as well as analytics and planetary variables. It serves agriculture, mapping, energy, forestry, finance and insurance companies, and government agencies. The company was founded in 2010 and is headquartered in San Francisco, California.
About Asure Software
Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States. It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build productive workforce to help them stay compliant and allocate resources to grow their business. The company's solutions include Asure Payroll & Tax, an integrated solution that simplifies payroll and automates regulations associated with payroll and taxes, including wages, benefits, overtime, garnishments, tips, direct deposits, and fair labor standard act, as well as federal, state, and local payroll taxes; and Tax Management Solutions, that provides payroll tax processing software and service solutions, as well as bulk filing and processing support of employee retention tax credits, for the payroll service industry, mid-market, and corporate employers. It also provides HR compliance and services, including HR support, which provides an on-demand HR resource library, phone, and email support for various HR issues and compliance, and policy updates; Strategic HR, which provides in-depth support for strategic HR decision making; and Total HR, which provides a complete HR outsourcing solution, for handling HR complexities, such as employee self-service, applicant tracking, onboarding, and compliance. In addition, the company offers Time and Attendance, which provides cost savings and return on investment gains come in the form of strategic use of labor dollars and the elimination of time theft; and AsureMarketplace that automates interactions between its HCM systems with third-party providers. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.
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