Head to Head Analysis: Asos Pls (OTCMKTS:ASOMY) vs. Sportsman’s Warehouse (NASDAQ:SPWH)

Sportsman’s Warehouse (NASDAQ:SPWH) and Asos Pls (OTCMKTS:ASOMY) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, valuation, profitability and analyst recommendations.

Insider and Institutional Ownership

83.0% of Sportsman’s Warehouse shares are held by institutional investors. 3.8% of Sportsman’s Warehouse shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Sportsman’s Warehouse and Asos Pls’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sportsman’s Warehouse	-4.14%	-10.30%	-2.38%
Asos Pls	N/A	N/A	N/A

Risk & Volatility

Sportsman’s Warehouse has a beta of 0.43, meaning that its stock price is 57% less volatile than the S&P 500. Comparatively, Asos Pls has a beta of 2.21, meaning that its stock price is 121% more volatile than the S&P 500.

Valuation & Earnings

This table compares Sportsman’s Warehouse and Asos Pls”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sportsman’s Warehouse	$1.21 billion	0.04	-$50.06 million	($1.30)	-1.02
Asos Pls	$3.23 billion	0.12	-$388.99 million	N/A	N/A

Sportsman’s Warehouse has higher earnings, but lower revenue than Asos Pls.

Analyst Ratings

This is a breakdown of recent recommendations for Sportsman’s Warehouse and Asos Pls, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sportsman’s Warehouse	1	1	3	0	2.40
Asos Pls	0	0	0	2	4.00

Sportsman’s Warehouse currently has a consensus target price of $2.94, suggesting a potential upside of 122.54%. Given Sportsman’s Warehouse’s higher possible upside, equities analysts plainly believe Sportsman’s Warehouse is more favorable than Asos Pls.

Summary

Asos Pls beats Sportsman’s Warehouse on 8 of the 13 factors compared between the two stocks.

About Sportsman’s Warehouse

Sportsman’s Warehouse Holdings, Inc. engages in the retail of sporting and athletic goods. Its products include hunting and shooting, archery, fishing, camping, boating accessories, optics and electronics, knives and tools, and footwear. The company was founded in 1986 and is headquartered in West Jordan, UT.

About Asos Pls

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses, as well as acts as a vehicle for issue of convertible bonds. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.