Hasbro (NASDAQ:HAS) Reaches New 12-Month High – Still a Buy?

Shares of Hasbro, Inc. (NASDAQ:HAS) hit a new 52-week high on Wednesday. The stock traded as high as $124.18 and last traded at $124.0690, with a volume of 547,493 shares. The stock had previously closed at $121.82.

Key Stories Impacting Hasbro

These are some of the HAS stories that stood out recently:

• Positive Sentiment: Zacks added Hasbro to its Rank #1 (Strong Buy) growth-stock list. Separately, Zacks Research raised its FY2026 EPS estimate to $7.17 from $6.11 and its Q4 2027 estimate to $2.00 from $1.70, signaling improved earnings expectations. Zacks growth-stock list
• Neutral Sentiment: HAS gained 28.6% over the past month, outperforming its industry. That momentum may reflect investor optimism, but a strong run can also invite profit-taking. Recent stock performance
• Negative Sentiment: CFO Gina Goetter sold 2,840 shares for about $344,000. The transaction was made under a pre-arranged Rule 10b5-1 plan, and she retained 69,737 shares, which may temper the significance of the sale. SEC filing

Wall Street Analyst Weigh In

Several equities analysts have commented on HAS shares. Bank of America lowered their price objective on Hasbro from $115.00 to $105.00 and set a “buy” rating for the company in a research report on Thursday, July 16th. Wall Street Zen upgraded shares of Hasbro from a “hold” rating to a “buy” rating in a report on Saturday, October 31st. Weiss Ratings raised shares of Hasbro from a “buy (b-)” rating to a “buy (b)” rating in a research report on Monday, November 2nd. The Goldman Sachs Group decreased their price target on shares of Hasbro from $117.00 to $115.00 and set a “buy” rating for the company in a research note on Monday, September 21st. Finally, Zacks Research raised shares of Hasbro from a “hold” rating to a “strong-buy” rating in a research report on Thursday, October 22nd. One research analyst has rated the stock with a Strong Buy rating, thirteen have given a Buy rating and two have given a Hold rating to the company. Based on data from MarketBeat, Hasbro currently has an average rating of “Moderate Buy” and a consensus target price of $114.93.

Hasbro Stock Up 0.9%

The stock has a 50 day simple moving average of $101.05 and a 200-day simple moving average of $93.86. The firm has a market cap of $17.15 billion, a PE ratio of 18.35, a PEG ratio of 1.53 and a beta of 0.36. The company has a debt-to-equity ratio of 2.79, a current ratio of 1.40 and a quick ratio of 1.24.

Hasbro (NASDAQ:HAS) last released its earnings results on Tuesday, October 20th. The company reported $2.90 EPS for the quarter, topping analysts’ consensus estimates of $1.86 by $1.04. Hasbro had a return on equity of 140.60% and a net margin of 18.44%. The firm had revenue of $1.60 billion for the quarter, compared to analysts’ expectations of $1.48 billion. During the same period in the prior year, the firm posted $1.68 earnings per share. The company’s quarterly revenue was up 15.0% on a year-over-year basis. Sell-side analysts predict that Hasbro, Inc. will post 7.03 EPS for the current fiscal year.

Hasbro Announces Dividend

The company also recently declared a quarterly dividend, which will be paid on Wednesday, December 2nd. Investors of record on Wednesday, November 18th will be paid a $0.70 dividend. The ex-dividend date is Wednesday, November 18th. This represents a $2.80 dividend on an annualized basis and a yield of 2.3%. Hasbro’s payout ratio is presently 41.85%.

Insider Activity

In other Hasbro news, CFO Gina Goetter sold 2,840 shares of the firm’s stock in a transaction dated Tuesday, November 10th. The shares were sold at an average price of $121.04, for a total transaction of $343,753.60. Following the completion of the sale, the chief financial officer directly owned 69,737 shares in the company, valued at approximately $8,440,966.48. This trade represents a 3.91% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Holly Barbacovi sold 5,057 shares of the firm’s stock in a transaction dated Monday, August 31st. The shares were sold at an average price of $94.20, for a total transaction of $476,369.40. Following the sale, the insider owned 37,486 shares of the company’s stock, valued at approximately $3,531,181.20. This represents a 11.89% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 15,159 shares of company stock worth $1,684,228 over the last three months. 0.71% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Hasbro

Institutional investors and hedge funds have recently made changes to their positions in the company. BlackRock Inc. bought a new position in Hasbro in the 2nd quarter valued at approximately $2,204,689,000. Bank of America Corp DE bought a new stake in shares of Hasbro in the 2nd quarter worth $289,258,000. Bank of New York Mellon Corp purchased a new position in shares of Hasbro in the second quarter worth $130,731,000. Deutsche Bank AG purchased a new position in shares of Hasbro in the second quarter worth $89,467,000. Finally, Hsbc Holdings PLC purchased a new position in shares of Hasbro in the second quarter worth $66,071,000. Institutional investors own 91.83% of the company’s stock.

About Hasbro

Hasbro, Inc. is a global play and entertainment company that develops and sells toys, games and digital experiences, and licenses its brands for consumer products and entertainment. Its portfolio includes Transformers, Play-Doh, Nerf, Monopoly, My Little Pony, Magic: The Gathering and Dungeons & Dragons. Founded in 1923 as Hassenfeld Brothers, the company began as a family business before expanding into toys and games. Hasbro serves consumers in markets around the world through its products, licensing partnerships and digital offerings.