Harvest Fund Management Co. Ltd Boosts Stock Position in Salesforce Inc. $CRM

Harvest Fund Management Co. Ltd grew its stake in shares of Salesforce Inc. (NYSE:CRM) by 125.5% during the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 32,097 shares of the CRM provider’s stock after buying an additional 17,861 shares during the period. Harvest Fund Management Co. Ltd’s holdings in Salesforce were worth $8,502,000 at the end of the most recent reporting period.

A number of other large investors have also recently made changes to their positions in CRM. Norges Bank purchased a new position in shares of Salesforce during the 4th quarter valued at about $3,182,951,000. Capital World Investors raised its stake in Salesforce by 159.0% during the 3rd quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider’s stock valued at $4,106,255,000 after purchasing an additional 10,636,161 shares during the period. Hotchkis & Wiley Capital Management LLC bought a new stake in Salesforce during the 3rd quarter valued at approximately $484,852,000. Alyeska Investment Group L.P. raised its stake in Salesforce by 285.4% during the 3rd quarter. Alyeska Investment Group L.P. now owns 2,487,627 shares of the CRM provider’s stock valued at $589,568,000 after purchasing an additional 1,842,117 shares during the period. Finally, Generation Investment Management LLP bought a new stake in Salesforce during the 3rd quarter valued at approximately $431,157,000. 80.43% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

Several brokerages recently issued reports on CRM. Cantor Fitzgerald reissued an “overweight” rating and set a $250.00 target price on shares of Salesforce in a research note on Thursday, May 28th. Jefferies Financial Group reissued a “buy” rating on shares of Salesforce in a research note on Tuesday, May 26th. Wall Street Zen downgraded Salesforce from a “buy” rating to a “hold” rating in a research note on Saturday, April 18th. Bank of America began coverage on Salesforce in a research note on Monday, May 18th. They set an “underperform” rating and a $160.00 target price on the stock. Finally, Barclays decreased their target price on Salesforce from $252.00 to $236.00 and set an “overweight” rating on the stock in a research note on Thursday, May 28th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, nine have assigned a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $257.97.

Salesforce Stock Performance

NYSE:CRM opened at $189.05 on Friday. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. Salesforce Inc. has a 1 year low of $163.52 and a 1 year high of $276.80. The stock’s 50 day simple moving average is $181.22 and its two-hundred day simple moving average is $209.06. The company has a market cap of $154.84 billion, a price-to-earnings ratio of 21.88, a PEG ratio of 1.23 and a beta of 1.16.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business had revenue of $11.13 billion for the quarter, compared to the consensus estimate of $11.05 billion. During the same quarter in the previous year, the company posted $2.58 EPS. The company’s revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, equities analysts anticipate that Salesforce Inc. will post 9.89 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be given a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. Salesforce’s payout ratio is currently 20.37%.

Salesforce declared that its board has authorized a stock buyback plan on Monday, March 16th that authorizes the company to buyback $25.00 billion in outstanding shares. This buyback authorization authorizes the CRM provider to reacquire up to 14.1% of its shares through open market purchases. Shares buyback plans are often an indication that the company’s board believes its stock is undervalued.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Investor sentiment is being lifted by Salesforce’s expanding AI push, especially the momentum around Agentforce and the company’s investment in Anthropic, which could strengthen its long-term growth narrative. Assessing Salesforce (NYSE:CRM) Valuation After AI Agentforce Momentum And Anthropic Investment
• Positive Sentiment: Multiple articles highlight Agentforce ARR surpassing $1 billion and growing rapidly, reinforcing the view that Salesforce’s AI products are already contributing meaningful traction and may support future revenue growth. Salesforce’s Agentforce ARR Tops $1B: Can It Fuel More Growth for CRM?
• Positive Sentiment: Analyst-style commentary also frames Salesforce as a strong momentum and value stock, suggesting the market may still be revising its view upward after the company’s recent operating updates and conference commentary. Here’s Why Salesforce (CRM) is a Strong Momentum Stock
• Neutral Sentiment: Salesforce’s presentations at the Evercore and Bank of America technology conferences likely helped keep the company in focus, but the transcripts themselves do not appear to introduce a major new catalyst. Salesforce, Inc. (CRM) Presents at 2026 Evercore Global TMT Conference Transcript
• Neutral Sentiment: Several valuation-focused articles suggest the stock is being re-rated after recent volatility, with investors weighing strong AI momentum against an already improved share price. Is There Now an Opportunity in Salesforce (CRM) After Recent Share Price Volatility
• Neutral Sentiment: Third-party product news, such as Flosum’s backup and archive update for Salesforce customers, is supportive of the ecosystem but unlikely to move CRM shares materially on its own. Flosum Updates Backup & Archive Solution for Salesforce with Legal Hold, Flexible Retention, and Faster Recovery
• Negative Sentiment: Some recent commentary notes that Salesforce still faces questions around valuation and execution after a sharp run-up, so any disappointment in bookings or AI monetization could pressure the shares. Salesforce: Catch-Up Rally Will Continue; Bookings Rebound Expected In H2

Insider Activity at Salesforce

In related news, Director David Blair Kirk bought 2,570 shares of the business’s stock in a transaction dated Wednesday, March 18th. The shares were purchased at an average price of $194.62 per share, with a total value of $500,173.40. Following the transaction, the director owned 13,689 shares in the company, valued at $2,664,153.18. This trade represents a 23.11% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Laura Alber bought 2,571 shares of the business’s stock in a transaction dated Thursday, March 19th. The shares were bought at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the transaction, the director owned 9,530 shares in the company, valued at approximately $1,854,347.40. The trade was a 36.94% increase in their position. The SEC filing for this purchase provides additional information. Insiders own 3.50% of the company’s stock.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.