Harte Hanks (HHS) and Its Competitors Financial Analysis

Harte Hanks (NASDAQ:HHS) is one of 259 public companies in the “Media” industry, but how does it weigh in compared to its competitors? We will compare Harte Hanks to related businesses based on the strength of its dividends, analyst recommendations, valuation, earnings, institutional ownership, profitability and risk.

Insider and Institutional Ownership

33.8% of Harte Hanks shares are held by institutional investors. Comparatively, 38.4% of shares of all “Media” companies are held by institutional investors. 9.6% of Harte Hanks shares are held by company insiders. Comparatively, 18.0% of shares of all “Media” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent recommendations for Harte Hanks and its competitors, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harte Hanks	1	0	0	0	1.00
Harte Hanks Competitors	2234	6854	10809	475	2.47

As a group, “Media” companies have a potential upside of 22.02%. Given Harte Hanks’ competitors stronger consensus rating and higher probable upside, analysts clearly believe Harte Hanks has less favorable growth aspects than its competitors.

Profitability

This table compares Harte Hanks and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harte Hanks	-3.70%	-30.14%	-6.30%
Harte Hanks Competitors	-20.08%	-48.65%	-5.12%

Valuation and Earnings

This table compares Harte Hanks and its competitors top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Harte Hanks	$159.57 million	-$810,000.00	-5.67
Harte Hanks Competitors	$2.97 billion	-$7.90 million	17.52

Harte Hanks’ competitors have higher revenue, but lower earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Volatility & Risk

Harte Hanks has a beta of -0.03, suggesting that its share price is 103% less volatile than the S&P 500. Comparatively, Harte Hanks’ competitors have a beta of 0.93, suggesting that their average share price is 7% less volatile than the S&P 500.

Summary

Harte Hanks competitors beat Harte Hanks on 10 of the 13 factors compared.

About Harte Hanks

Harte-Hanks, Inc. engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.