Harley-Davidson (NYSE:HOG) Sets New 1-Year Low – What’s Next?

Harley-Davidson, Inc. (NYSE:HOG)’s stock price hit a new 52-week low during mid-day trading on Wednesday . The stock traded as low as $20.45 and last traded at $20.84, with a volume of 3541300 shares changing hands. The stock had previously closed at $22.78.

Analyst Upgrades and Downgrades

A number of research firms recently commented on HOG. Citigroup lowered their price target on Harley-Davidson from $29.00 to $28.00 and set a “neutral” rating for the company in a research report on Wednesday, April 2nd. Bank of America lowered their target price on shares of Harley-Davidson from $40.00 to $35.00 and set a “buy” rating for the company in a report on Thursday, January 30th. DA Davidson restated a “buy” rating and set a $31.00 price target on shares of Harley-Davidson in a report on Wednesday. Morgan Stanley decreased their price objective on shares of Harley-Davidson from $33.00 to $31.00 and set an “equal weight” rating for the company in a research note on Thursday, February 6th. Finally, Robert W. Baird cut their target price on Harley-Davidson from $32.00 to $26.00 and set a “neutral” rating on the stock in a research note on Friday, April 4th. Six research analysts have rated the stock with a hold rating, two have given a buy rating and one has given a strong buy rating to the company. Based on data from MarketBeat, the stock presently has a consensus rating of “Hold” and an average target price of $32.00.

Harley-Davidson Trading Down 9.5 %

The firm has a 50 day moving average of $25.24 and a 200 day moving average of $29.78. The firm has a market cap of $2.67 billion, a PE ratio of 6.43, a P/E/G ratio of 0.38 and a beta of 1.28. The company has a quick ratio of 1.19, a current ratio of 1.40 and a debt-to-equity ratio of 1.41.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings results on Wednesday, February 5th. The company reported ($0.93) EPS for the quarter, missing analysts’ consensus estimates of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same period in the previous year, the firm posted $0.18 EPS. Equities analysts anticipate that Harley-Davidson, Inc. will post 3.44 earnings per share for the current year.

Harley-Davidson Increases Dividend

The firm also recently announced a quarterly dividend, which was paid on Friday, March 14th. Stockholders of record on Friday, February 28th were paid a $0.18 dividend. This is an increase from Harley-Davidson’s previous quarterly dividend of $0.17. The ex-dividend date of this dividend was Friday, February 28th. This represents a $0.72 annualized dividend and a dividend yield of 3.36%. Harley-Davidson’s dividend payout ratio (DPR) is presently 21.62%.

Insider Activity at Harley-Davidson

In related news, insider Luke Christopher Mansfield sold 3,400 shares of the business’s stock in a transaction on Thursday, February 13th. The stock was sold at an average price of $25.96, for a total transaction of $88,264.00. Following the sale, the insider now directly owns 23,555 shares in the company, valued at approximately $611,487.80. The trade was a 12.61 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. 0.87% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in HOG. Quantinno Capital Management LP grew its stake in Harley-Davidson by 151.3% during the third quarter. Quantinno Capital Management LP now owns 50,475 shares of the company’s stock valued at $1,945,000 after acquiring an additional 30,388 shares in the last quarter. Stifel Financial Corp boosted its holdings in Harley-Davidson by 9.3% in the 3rd quarter. Stifel Financial Corp now owns 21,993 shares of the company’s stock valued at $847,000 after purchasing an additional 1,875 shares during the period. EP Wealth Advisors LLC purchased a new position in shares of Harley-Davidson during the 3rd quarter valued at $251,000. MML Investors Services LLC increased its holdings in shares of Harley-Davidson by 4.7% in the third quarter. MML Investors Services LLC now owns 8,430 shares of the company’s stock worth $325,000 after purchasing an additional 379 shares during the period. Finally, Barclays PLC raised its position in shares of Harley-Davidson by 135.7% in the third quarter. Barclays PLC now owns 282,932 shares of the company’s stock worth $10,900,000 after buying an additional 162,899 shares in the last quarter. Hedge funds and other institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.