Guinness Atkinson Asset Management Inc Buys 48,453 Shares of Netflix, Inc. $NFLX

Guinness Atkinson Asset Management Inc increased its stake in shares of Netflix, Inc. (NASDAQ:NFLX) by 845.3% during the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 54,185 shares of the Internet television network’s stock after purchasing an additional 48,453 shares during the quarter. Netflix comprises about 2.4% of Guinness Atkinson Asset Management Inc’s portfolio, making the stock its 24th biggest position. Guinness Atkinson Asset Management Inc’s holdings in Netflix were worth $5,102,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other hedge funds have also modified their holdings of the stock. Apriem Advisors grew its stake in shares of Netflix by 0.6% during the third quarter. Apriem Advisors now owns 1,567 shares of the Internet television network’s stock valued at $1,879,000 after purchasing an additional 9 shares during the last quarter. Tortoise Investment Management LLC grew its stake in shares of Netflix by 10.8% during the third quarter. Tortoise Investment Management LLC now owns 92 shares of the Internet television network’s stock valued at $110,000 after purchasing an additional 9 shares during the last quarter. Brass Tax Wealth Management Inc. grew its stake in shares of Netflix by 3.2% during the third quarter. Brass Tax Wealth Management Inc. now owns 288 shares of the Internet television network’s stock valued at $345,000 after purchasing an additional 9 shares during the last quarter. Pacific Sun Financial Corp grew its stake in shares of Netflix by 1.6% during the third quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network’s stock valued at $688,000 after purchasing an additional 9 shares during the last quarter. Finally, Black Diamond Financial LLC grew its stake in shares of Netflix by 5.2% during the third quarter. Black Diamond Financial LLC now owns 202 shares of the Internet television network’s stock valued at $242,000 after purchasing an additional 10 shares during the last quarter. 80.93% of the stock is owned by institutional investors.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple reports say Netflix’s ad business is gaining traction, with 2026 ad revenue projected near $3 billion as new formats, live events, and ad-tech tools expand monetization. Netflix’s Ad Business Expansion Continues: More Upside Ahead?
• Positive Sentiment: Netflix reportedly acquired Ben Affleck’s AI startup InterPositive, which could automate parts of filmmaking and lower production costs, supporting margins over time. Netflix Buys Affleck AI Startup InterPositive To Reshape Content Economics
• Positive Sentiment: Several commentary pieces argue Netflix is a buying opportunity, citing upside from ad-tier growth and improving free cash flow, with some analysts reiterating bullish ratings and higher price targets. 3 Reasons to Buy Netflix Stock in June
• Neutral Sentiment: Other articles highlight Netflix as a laggard versus entertainment peers, suggesting the stock may need execution to catch up rather than already reflecting a clear fundamental breakout. How Is Netflix’s Stock Performance Compared to Other Entertainment Stocks?
• Neutral Sentiment: Coverage linking Netflix to streaming perks and broader media/advertising themes is supportive but not a direct company-specific catalyst. Best credit cards with streaming perks for June 2026: Save on Netflix, Hulu, and more

Netflix Trading Down 0.4%

Shares of NASDAQ NFLX opened at $86.02 on Friday. The company’s 50 day simple moving average is $93.12 and its 200 day simple moving average is $93.14. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The firm has a market capitalization of $362.21 billion, a P/E ratio of 27.78, a P/E/G ratio of 1.09 and a beta of 1.55. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, beating the consensus estimate of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The business had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. During the same period in the prior year, the business posted $6.61 earnings per share. Netflix’s revenue was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, analysts predict that Netflix, Inc. will post 3.6 EPS for the current year.

Analyst Upgrades and Downgrades

NFLX has been the topic of several research analyst reports. Moffett Nathanson increased their price target on shares of Netflix from $115.00 to $120.00 and gave the company a “buy” rating in a research note on Tuesday, April 14th. DZ Bank reissued a “buy” rating on shares of Netflix in a research note on Friday, April 17th. Barclays set a $110.00 price target on shares of Netflix and gave the company an “equal weight” rating in a research note on Friday, April 17th. KeyCorp restated an “overweight” rating and issued a $115.00 price objective (up from $108.00) on shares of Netflix in a report on Tuesday, April 14th. Finally, Weiss Ratings upgraded shares of Netflix from a “hold (c)” rating to a “hold (c+)” rating in a report on Monday, May 4th. Two analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and sixteen have assigned a Hold rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $114.82.

Insider Buying and Selling

In other Netflix news, insider David A. Hyman sold 5,722 shares of the stock in a transaction on Tuesday, May 5th. The shares were sold at an average price of $88.08, for a total value of $503,993.76. Following the sale, the insider directly owned 316,100 shares in the company, valued at approximately $27,842,088. This trade represents a 1.78% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction on Thursday, May 7th. The stock was sold at an average price of $88.69, for a total transaction of $2,422,301.28. Following the completion of the sale, the chief executive officer owned 120,931 shares in the company, valued at approximately $10,725,370.39. This trade represents a 18.42% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders sold 1,365,509 shares of company stock valued at $129,675,743. 1.24% of the stock is owned by company insiders.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.