Greenwood Capital Associates LLC Boosts Stake in Netflix, Inc. $NFLX

Greenwood Capital Associates LLC boosted its position in Netflix, Inc. (NASDAQ:NFLX) by 35.7% in the 1st quarter, Holdings Channel reports. The firm owned 85,057 shares of the Internet television network’s stock after buying an additional 22,369 shares during the quarter. Netflix accounts for approximately 0.9% of Greenwood Capital Associates LLC’s portfolio, making the stock its 28th biggest position. Greenwood Capital Associates LLC’s holdings in Netflix were worth $8,178,000 at the end of the most recent quarter.

Several other large investors have also modified their holdings of the business. Imprint Wealth LLC bought a new stake in shares of Netflix during the 3rd quarter worth approximately $25,000. Wealth Watch Advisors INC bought a new position in Netflix in the 3rd quarter valued at $103,000. Strategic Wealth Investment Group LLC bought a new position in Netflix in the 2nd quarter valued at $121,000. Tortoise Investment Management LLC increased its stake in Netflix by 10.8% in the third quarter. Tortoise Investment Management LLC now owns 92 shares of the Internet television network’s stock worth $110,000 after purchasing an additional 9 shares during the period. Finally, Wiser Advisor Group LLC purchased a new stake in Netflix in the third quarter worth $114,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Insider Activity at Netflix

In related news, CFO Spencer Adam Neumann sold 9,253 shares of Netflix stock in a transaction that occurred on Thursday, May 7th. The shares were sold at an average price of $88.95, for a total transaction of $823,054.35. Following the transaction, the chief financial officer directly owned 73,787 shares of the company’s stock, valued at $6,563,353.65. This trade represents a 11.14% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. Also, CEO Gregory K. Peters sold 27,312 shares of the business’s stock in a transaction that occurred on Thursday, May 7th. The stock was sold at an average price of $88.69, for a total transaction of $2,422,301.28. Following the completion of the transaction, the chief executive officer directly owned 120,931 shares of the company’s stock, valued at $10,725,370.39. This trade represents a 18.42% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 899,839 shares of company stock valued at $80,141,661 over the last quarter. 1.24% of the stock is owned by insiders.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix is expanding beyond traditional streaming by adding short-form video from major publishers such as Condé Nast, BuzzFeed, Hearst, and Penske Media, which could help boost engagement and keep users on the platform longer. Article Title
• Positive Sentiment: Several bullish notes argue Netflix’s recent selloff may have created a buying opportunity, pointing to resilient operating performance, strong free cash flow, and growing ad revenue potential. Article Title
• Positive Sentiment: Netflix’s possible involvement in bidding for FIFA World Cup U.S. rights could support long-term content and subscriber growth if the company decides to pursue the high-profile sports package. Article Title
• Neutral Sentiment: Analyst coverage ahead of earnings remains mixed-to-optimistic, with some firms highlighting upside potential while others cut price targets due to slower growth expectations and competitive concerns. Article Title
• Negative Sentiment: Investor caution is building ahead of earnings, with multiple reports saying the stock is slipping because of concerns about slowing revenue growth, margin pressure, and whether the company’s growth story can reaccelerate. Article Title
• Negative Sentiment: Some commentary warns that Netflix could face a structural challenge from shorter-form “microdrama” content and changing viewer habits, which may raise questions about long-term engagement. Article Title

Analyst Ratings Changes

Several analysts have recently weighed in on the company. Citigroup reiterated a “market perform” rating on shares of Netflix in a research report on Thursday, June 18th. Citizens Jmp reaffirmed a “market perform” rating on shares of Netflix in a research note on Wednesday, April 15th. Deutsche Bank Aktiengesellschaft raised their price target on shares of Netflix from $98.00 to $100.00 and gave the stock a “hold” rating in a research note on Tuesday, April 14th. Sanford C. Bernstein set a $100.00 price objective on shares of Netflix and gave the company an “outperform” rating in a research report on Wednesday. Finally, Rosenblatt Securities dropped their target price on shares of Netflix from $96.00 to $95.00 and set a “neutral” rating on the stock in a research note on Friday, April 17th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, sixteen have given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, Netflix has a consensus rating of “Moderate Buy” and an average price target of $114.02.

Netflix Stock Down 0.8%

NASDAQ:NFLX opened at $75.59 on Thursday. Netflix, Inc. has a 1-year low of $70.86 and a 1-year high of $128.96. The company has a 50-day moving average of $82.49 and a 200 day moving average of $87.86. The firm has a market cap of $318.29 billion, a PE ratio of 24.42, a price-to-earnings-growth ratio of 0.97 and a beta of 1.52. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41.

Netflix (NASDAQ:NFLX) last posted its earnings results on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The business had revenue of $12.25 billion for the quarter, compared to the consensus estimate of $12.17 billion. During the same quarter last year, the firm posted $6.61 EPS. The company’s revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. As a group, research analysts anticipate that Netflix, Inc. will post 3.6 EPS for the current fiscal year.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.