Fire Capital Management LLC Increases Holdings in Amazon.com, Inc. $AMZN

Fire Capital Management LLC lifted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 19.5% during the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 20,394 shares of the e-commerce giant’s stock after buying an additional 3,322 shares during the period. Amazon.com comprises 2.3% of Fire Capital Management LLC’s investment portfolio, making the stock its 11th largest position. Fire Capital Management LLC’s holdings in Amazon.com were worth $4,707,000 at the end of the most recent reporting period.

A number of other large investors also recently modified their holdings of the company. Indivisible Partners purchased a new position in Amazon.com in the 4th quarter worth $11,159,000. Navellier & Associates Inc. boosted its stake in shares of Amazon.com by 13.5% during the fourth quarter. Navellier & Associates Inc. now owns 20,932 shares of the e-commerce giant’s stock valued at $4,832,000 after purchasing an additional 2,484 shares during the period. Mitsubishi UFJ Asset Management Co. Ltd. boosted its stake in shares of Amazon.com by 5.3% during the fourth quarter. Mitsubishi UFJ Asset Management Co. Ltd. now owns 21,415,372 shares of the e-commerce giant’s stock valued at $4,850,582,000 after purchasing an additional 1,080,890 shares during the period. Wulff Hansen & CO. purchased a new stake in shares of Amazon.com during the fourth quarter valued at approximately $4,483,000. Finally, Providence First Trust Co boosted its stake in shares of Amazon.com by 14.0% during the fourth quarter. Providence First Trust Co now owns 6,909 shares of the e-commerce giant’s stock valued at $1,595,000 after purchasing an additional 849 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

Amazon.com Trading Down 1.2%

NASDAQ AMZN opened at $270.64 on Friday. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $278.56. The firm has a market capitalization of $2.91 trillion, a PE ratio of 32.37, a P/E/G ratio of 2.05 and a beta of 1.46. The stock’s 50 day moving average is $245.38 and its 200 day moving average is $232.61.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. During the same period in the previous year, the company posted $1.59 earnings per share. The firm’s revenue was up 16.6% on a year-over-year basis. Research analysts forecast that Amazon.com, Inc. will post 7.71 earnings per share for the current fiscal year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Truist raised its price target on Amazon and reiterated a buy rating, signaling confidence that the stock still has room to climb from current levels.
• Positive Sentiment: Amazon’s investment in Anthropic is drawing attention after the AI startup’s valuation surged, with several reports noting that Amazon benefits as Anthropic grows and that the relationship could become an increasingly valuable long-term asset for AWS.
• Positive Sentiment: Snowflake’s $6 billion AWS commitment and strong earnings have highlighted continued enterprise demand for Amazon Web Services, supporting the view that Amazon’s cloud business remains a key growth engine.
• Positive Sentiment: Multiple stories emphasized Amazon’s AI momentum, including AWS’s fastest growth in 15 quarters and plans to expand Bedrock with more advanced model offerings, reinforcing expectations that AI will keep driving revenue and margin expansion.
• Positive Sentiment: Prominent investors and commentators, including Cathie Wood and Jim Cramer, were cited as bullish on Amazon, which can help sentiment around the stock. Article: Jim Cramer Explains One of the Reasons “Amazon Stock Has Been Going Ever Higher”
• Neutral Sentiment: Amazon shut down an internal AI leaderboard after employees exaggerated usage scores, a sign the company is trying to control AI spending and improve discipline rather than a direct business setback. Article: Amazon says it shut down a token leaderboard: ‘Don’t use AI just to use AI’
• Neutral Sentiment: Coverage around Amazon nearing the $3 trillion market-cap milestone and outperforming since earnings is supportive, but it mostly reflects momentum already built into the stock rather than a new catalyst.
• Negative Sentiment: Australia’s competition regulator sued Amazon’s local unit over children’s backpacks lacking required battery warning labels, adding a regulatory overhang.
• Negative Sentiment: Blue Origin’s rocket explosion created a negative headline for Jeff Bezos’s broader empire, though the direct impact on Amazon is limited.
• Negative Sentiment: Some commentary also raised concerns about rising AI capital spending and margin pressure, which could matter if Amazon’s infrastructure buildout accelerates faster than monetization.

Insiders Place Their Bets

In other Amazon.com news, CEO Andrew R. Jassy sold 20,000 shares of the company’s stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $263.42, for a total value of $5,268,400.00. Following the sale, the chief executive officer owned 2,205,766 shares in the company, valued at approximately $581,042,879.72. This represents a 0.90% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,363 shares of the business’s stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total value of $620,003.94. Following the completion of the sale, the vice president directly owned 119,780 shares in the company, valued at $31,427,876.40. This trade represents a 1.93% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 195,774 shares of company stock valued at $51,552,494. Insiders own 8.90% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of equities research analysts have issued reports on AMZN shares. TD Securities raised shares of Amazon.com to a “buy” rating in a report on Monday, April 13th. Guggenheim reaffirmed a “buy” rating and set a $320.00 price objective (up from $300.00) on shares of Amazon.com in a research note on Thursday, April 30th. Royal Bank Of Canada set a $320.00 price objective on shares of Amazon.com and gave the company an “outperform” rating in a research note on Thursday, April 30th. Maxim Group upped their price objective on shares of Amazon.com from $290.00 to $315.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Finally, DA Davidson boosted their target price on Amazon.com from $175.00 to $250.00 and gave the company a “neutral” rating in a research note on Thursday, April 30th. Fifty-seven research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $312.83.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.