Financial Comparison: Xponential Fitness (NYSE:XPOF) vs. Sports Field (OTCMKTS:SFHI)

Xponential Fitness (NYSE:XPOF) and Sports Field (OTCMKTS:SFHI) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, profitability, institutional ownership and earnings.

Insider & Institutional Ownership

58.5% of Xponential Fitness shares are held by institutional investors. 42.3% of Xponential Fitness shares are held by insiders. Comparatively, 6.9% of Sports Field shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Xponential Fitness and Sports Field’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Xponential Fitness	-10.90%	-2.19%	1.91%
Sports Field	N/A	N/A	N/A

Valuation and Earnings

This table compares Xponential Fitness and Sports Field”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Xponential Fitness	$314.88 million	1.00	-$33.79 million	($1.46)	-4.41
Sports Field	N/A	N/A	N/A	N/A	N/A

Sports Field has lower revenue, but higher earnings than Xponential Fitness.

Analyst Ratings

This is a summary of recent recommendations and price targets for Xponential Fitness and Sports Field, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Xponential Fitness	2	6	1	0	1.89
Sports Field	0	0	0	0	0.00

Xponential Fitness currently has a consensus price target of $8.92, indicating a potential upside of 38.35%. Given Xponential Fitness’ stronger consensus rating and higher possible upside, analysts clearly believe Xponential Fitness is more favorable than Sports Field.

Summary

Xponential Fitness beats Sports Field on 7 of the 9 factors compared between the two stocks.

About Xponential Fitness

Xponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness franchisor in North America. It offers pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga services under the Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, Rumble, AKT, Stride, and BFT brands. Xponential Fitness, Inc. was founded in 2017 and is headquartered in Irvine, California.

About Sports Field

Sports Field Holdings, Inc. designs and builds athletic facilities. The firm through its subsidiary, FirstForm, Inc. engages in the design, engineering and construction of athletic facilities and sports complexes. It also designs, develops and manufactures sports surfacing products and associated pre-engineered construction systems. The company was founded on February 8, 2011 and is headquartered in St. Charles, IL.