Eugene Nonko Sells 6,700 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 6,700 shares of the firm’s stock in a transaction dated Wednesday, January 7th. The shares were sold at an average price of $11.66, for a total value of $78,122.00. Following the sale, the director owned 1,542,720 shares in the company, valued at $17,988,115.20. This trade represents a 0.43% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, January 7th, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The stock was sold at an average price of $11.67, for a total value of $63,018.00.
• On Monday, January 5th, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The stock was sold at an average price of $11.98, for a total value of $80,266.00.
• On Monday, January 5th, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The shares were sold at an average price of $11.99, for a total value of $64,746.00.
• On Wednesday, December 31st, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The stock was sold at an average price of $12.93, for a total value of $86,631.00.
• On Wednesday, December 31st, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The stock was sold at an average price of $12.93, for a total transaction of $69,822.00.
• On Monday, December 29th, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The shares were sold at an average price of $12.65, for a total transaction of $84,755.00.
• On Monday, December 29th, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The shares were sold at an average price of $12.65, for a total transaction of $68,310.00.
• On Wednesday, December 24th, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The stock was sold at an average price of $12.67, for a total value of $84,889.00.
• On Wednesday, December 24th, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The shares were sold at an average price of $12.67, for a total value of $68,418.00.
• On Monday, December 22nd, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The stock was sold at an average price of $12.91, for a total value of $86,497.00.

MediaAlpha Stock Performance

Shares of MAX traded down $0.22 during trading hours on Wednesday, hitting $11.63. 449,253 shares of the stock were exchanged, compared to its average volume of 493,213. The stock’s 50-day moving average price is $12.70 and its two-hundred day moving average price is $11.61. MediaAlpha, Inc. has a 12-month low of $7.33 and a 12-month high of $13.92. The company has a market cap of $758.12 million, a price-to-earnings ratio of -387.64 and a beta of 1.21.

MediaAlpha (NYSE:MAX) last posted its quarterly earnings results on Wednesday, October 29th. The company reported $0.26 earnings per share for the quarter, topping the consensus estimate of $0.21 by $0.05. The firm had revenue of $306.51 million for the quarter, compared to the consensus estimate of $283.30 million. MediaAlpha had a negative net margin of 0.10% and a negative return on equity of 71.02%. The company’s revenue for the quarter was up 18.3% on a year-over-year basis. During the same period last year, the firm posted $0.17 earnings per share. On average, research analysts expect that MediaAlpha, Inc. will post 0.48 earnings per share for the current year.

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: MSN featured MediaAlpha in a roundup on “spotting winners” in advertising/marketing services for Q3 — positive visibility that could support investor interest and organic demand for the shares. MSN article
• Neutral Sentiment: Despite the sales, insiders still hold large positions (millions of shares). The disclosed transactions reduce individual ownership by small percentages (reported ~0.28%–0.54%), so these trades may reflect portfolio/liquidity moves more than a full loss of confidence. Representative SEC filing: Steven Yi Form 4
• Negative Sentiment: Multiple insider/director sales were disclosed on Jan. 5 and Jan. 7 (insider Steven Yi sold a total ~16,000 shares across two trades; director Eugene Nonko sold multiple blocks totaling over 20,000 shares across filings) at average prices roughly $11.66–$11.99. Aggregate insider selling (tens of thousands of shares) can create short-term selling pressure and is the likely driver of the stock trading lower intraday. Representative SEC filings: Steven Yi link and Eugene Nonko link

Institutional Trading of MediaAlpha

Several institutional investors have recently added to or reduced their stakes in the stock. AQR Capital Management LLC boosted its stake in shares of MediaAlpha by 18.1% in the 1st quarter. AQR Capital Management LLC now owns 557,796 shares of the company’s stock valued at $5,154,000 after buying an additional 85,581 shares during the period. Divisadero Street Capital Management LP purchased a new stake in shares of MediaAlpha during the second quarter worth approximately $952,000. Janney Montgomery Scott LLC acquired a new stake in MediaAlpha in the second quarter valued at approximately $895,000. Pallas Capital Advisors LLC purchased a new position in MediaAlpha in the second quarter worth approximately $111,000. Finally, Acadian Asset Management LLC lifted its stake in MediaAlpha by 65.7% in the second quarter. Acadian Asset Management LLC now owns 532,437 shares of the company’s stock worth $5,823,000 after acquiring an additional 211,135 shares during the last quarter. Institutional investors and hedge funds own 64.39% of the company’s stock.

Wall Street Analyst Weigh In

MAX has been the subject of several recent analyst reports. Canaccord Genuity Group restated a “buy” rating and set a $15.00 price objective on shares of MediaAlpha in a research report on Thursday, October 30th. Zacks Research downgraded shares of MediaAlpha from a “strong-buy” rating to a “hold” rating in a report on Wednesday, December 31st. JPMorgan Chase & Co. lifted their price target on shares of MediaAlpha from $14.00 to $15.00 and gave the company an “overweight” rating in a research report on Thursday, October 30th. Wall Street Zen lowered MediaAlpha from a “strong-buy” rating to a “buy” rating in a research report on Saturday. Finally, Keefe, Bruyette & Woods raised their target price on MediaAlpha from $18.00 to $19.00 and gave the stock an “outperform” rating in a research note on Thursday, October 30th. Five investment analysts have rated the stock with a Buy rating, two have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, MediaAlpha currently has an average rating of “Moderate Buy” and an average target price of $17.25.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.