eBay (NASDAQ:EBAY) Upgraded by Argus to “Buy” Rating

Argus upgraded shares of eBay (NASDAQ:EBAY) from a hold rating to a buy rating in a research report report published on Friday, MarketBeat.com reports. Argus currently has $133.00 price target on the e-commerce company’s stock.

Other equities analysts also recently issued research reports about the company. BMO Capital Markets set a $145.00 target price on eBay in a report on Thursday. Bank of America lifted their price target on shares of eBay from $102.00 to $110.00 and gave the company a “neutral” rating in a report on Tuesday, April 21st. Deutsche Bank Aktiengesellschaft set a $124.00 price objective on shares of eBay in a research report on Monday, May 4th. Arete Research decreased their price objective on shares of eBay from $113.00 to $111.00 and set a “neutral” rating for the company in a report on Tuesday, May 26th. Finally, Benchmark raised their target price on shares of eBay from $115.00 to $134.00 and gave the stock a “buy” rating in a research report on Thursday. Fourteen research analysts have rated the stock with a Buy rating, seventeen have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, eBay currently has a consensus rating of “Hold” and a consensus target price of $116.69.

eBay Stock Up 1.7%

Shares of NASDAQ:EBAY opened at $111.98 on Friday. The stock’s 50-day moving average is $111.12 and its 200 day moving average is $101.59. The company has a market cap of $49.72 billion, a PE ratio of 23.18, a P/E/G ratio of 2.42 and a beta of 1.37. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.22. eBay has a 1 year low of $78.03 and a 1 year high of $119.31.

eBay (NASDAQ:EBAY) last released its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, topping the consensus estimate of $1.50 by $0.10. The business had revenue of $3.13 billion during the quarter, compared to analysts’ expectations of $3.02 billion. eBay had a return on equity of 47.88% and a net margin of 18.50%.The business’s revenue was up 14.8% on a year-over-year basis. During the same quarter last year, the business posted $1.37 EPS. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. Sell-side analysts anticipate that eBay will post 4.89 EPS for the current year.

eBay Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Friday, September 11th. Stockholders of record on Friday, August 28th will be paid a $0.31 dividend. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.1%. The ex-dividend date is Friday, August 28th. eBay’s dividend payout ratio (DPR) is presently 28.12%.

Insider Activity at eBay

In other eBay news, CEO Jamie Iannone sold 11,110 shares of the firm’s stock in a transaction on Wednesday, August 5th. The stock was sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the completion of the transaction, the chief executive officer owned 253,211 shares of the company’s stock, valued at approximately $27,486,054.05. This trade represents a 4.20% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Jordan Douglas Bradle Sweetnam sold 863 shares of the firm’s stock in a transaction on Thursday, June 18th. The shares were sold at an average price of $109.17, for a total value of $94,213.71. Following the transaction, the senior vice president directly owned 34,533 shares of the company’s stock, valued at $3,769,967.61. This represents a 2.44% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 87,122 shares of company stock worth $9,953,842 over the last ninety days. 0.67% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of the business. Cedar Mountain Advisors LLC grew its holdings in eBay by 128.9% in the first quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock worth $25,000 after purchasing an additional 156 shares during the period. High Point Wealth Management LLC purchased a new position in shares of eBay during the fourth quarter valued at approximately $26,000. Abound Financial LLC bought a new stake in shares of eBay in the 4th quarter worth approximately $26,000. Cassaday & Co Wealth Management LLC purchased a new stake in shares of eBay in the 1st quarter worth approximately $26,000. Finally, Jessup Wealth Management Inc bought a new position in eBay during the 4th quarter valued at approximately $27,000. 87.48% of the stock is currently owned by institutional investors.

Trending Headlines about eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Strong Q2 results and raised outlook: eBay reported adjusted earnings of $1.60 per share and revenue of $3.13 billion, exceeding Wall Street expectations. Gross merchandise volume rose 15% to $22.4 billion, while advertising, luxury, collectibles and refurbished goods contributed to growth. Management raised its 2026 GMV growth forecast to 11.5%-12.5% and provided third-quarter guidance that was generally above revenue expectations. eBay Q2 Earnings Beat Estimates on Higher GMV and Ad Growth
• Positive Sentiment: More bullish analyst coverage: Argus upgraded EBAY from Hold to Buy with a $133 price target. Needham raised its target to $135 and maintained a Buy rating, while Wedbush reiterated Outperform with a $135 target. These targets imply meaningful potential upside and reflect improved confidence in eBay’s growth trajectory. Argus Upgrades eBay to Buy
• Positive Sentiment: Growth initiatives remain active: eBay is expanding live shopping to compete with Whatnot and TikTok Shop and is using AI tools to improve shopping and seller experiences. The company also declared a quarterly dividend of $0.31 per share, providing continued shareholder returns.
• Neutral Sentiment: Mixed analyst reaction: Truist raised its price target to $115 but retained Hold, while UBS kept a Hold rating with a $107 target. Cantor Fitzgerald lowered its target to $106 and Citizens JMP downgraded eBay to Market Perform, citing limited valuation upside and execution risks.
• Negative Sentiment: Margin and competitive risks: Analysts noted that the integration of Depop could pressure margins, while fashion brands are increasingly seeking to capture more of the resale-market economics. These issues could limit the benefit of eBay’s strong top-line momentum.
• Neutral Sentiment: CEO stock sale: CEO Jamie Iannone sold 11,110 shares for approximately $1.21 million. The transaction occurred under a pre-arranged Rule 10b5-1 trading plan, reducing concern that it reflects a new negative view of eBay’s prospects. SEC insider trading filing

eBay Company Profile

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.