eBay (NASDAQ:EBAY) Stock Price Expected to Rise, BMO Capital Markets Analyst Says

eBay (NASDAQ:EBAY) had its price objective lifted by equities researchers at BMO Capital Markets from $120.00 to $130.00 in a research report issued to clients and investors on Thursday,MarketScreener reports. BMO Capital Markets’ price objective points to a potential upside of 27.17% from the stock’s current price.

Several other equities analysts have also recently weighed in on EBAY. Arete Research increased their price target on eBay from $103.00 to $111.00 and gave the company a “neutral” rating in a report on Thursday, April 16th. President Capital increased their price target on eBay from $94.00 to $102.00 and gave the company a “buy” rating in a report on Tuesday, March 31st. Morgan Stanley increased their price target on eBay to $117.00 and gave the company an “overweight” rating in a report on Tuesday. Wells Fargo & Company increased their price target on eBay from $100.00 to $104.00 and gave the company an “equal weight” rating in a report on Thursday. Finally, UBS Group increased their price target on eBay from $96.00 to $110.00 and gave the company a “neutral” rating in a report on Tuesday. Fourteen research analysts have rated the stock with a Buy rating, eighteen have given a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Hold” and an average target price of $105.16.

eBay Stock Down 1.2%

EBAY traded down $1.26 during trading on Thursday, hitting $102.22. 413,223 shares of the company’s stock traded hands, compared to its average volume of 5,225,168. The company’s 50 day simple moving average is $94.21 and its two-hundred day simple moving average is $89.73. The company has a current ratio of 1.10, a quick ratio of 1.10 and a debt-to-equity ratio of 1.30. eBay has a 12-month low of $67.48 and a 12-month high of $107.34. The stock has a market capitalization of $45.80 billion, a price-to-earnings ratio of 23.14, a PEG ratio of 2.16 and a beta of 1.34.

eBay (NASDAQ:EBAY) last issued its earnings results on Wednesday, April 29th. The e-commerce company reported $1.66 EPS for the quarter, beating the consensus estimate of $1.58 by $0.08. eBay had a return on equity of 45.42% and a net margin of 17.58%.The business had revenue of $3.09 billion for the quarter, compared to the consensus estimate of $3.04 billion. During the same period last year, the business posted $1.38 EPS. The company’s revenue was up 19.5% compared to the same quarter last year. eBay has set its Q2 2026 guidance at 1.090-1.140 EPS. Analysts predict that eBay will post 4.85 earnings per share for the current fiscal year.

Insider Transactions at eBay

In other eBay news, CEO Jamie Iannone sold 21,000 shares of eBay stock in a transaction that occurred on Monday, April 6th. The stock was sold at an average price of $97.37, for a total value of $2,044,770.00. Following the sale, the chief executive officer owned 352,653 shares of the company’s stock, valued at $34,337,822.61. The trade was a 5.62% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Jordan Douglas Bradle Sweetnam sold 12,113 shares of eBay stock in a transaction that occurred on Wednesday, April 15th. The stock was sold at an average price of $100.36, for a total value of $1,215,660.68. Following the completion of the sale, the senior vice president directly owned 30,835 shares in the company, valued at approximately $3,094,600.60. The trade was a 28.20% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 86,952 shares of company stock worth $8,251,267. 0.64% of the stock is owned by insiders.

Institutional Trading of eBay

Large investors have recently added to or reduced their stakes in the company. Altshuler Shaham Ltd grew its position in eBay by 4,452,655.3% in the fourth quarter. Altshuler Shaham Ltd now owns 2,092,795 shares of the e-commerce company’s stock worth $182,282,000 after acquiring an additional 2,092,748 shares in the last quarter. First Trust Advisors LP raised its position in eBay by 27.8% during the third quarter. First Trust Advisors LP now owns 8,309,698 shares of the e-commerce company’s stock valued at $755,767,000 after purchasing an additional 1,808,976 shares during the period. Alyeska Investment Group L.P. raised its position in eBay by 214.6% during the fourth quarter. Alyeska Investment Group L.P. now owns 1,858,383 shares of the e-commerce company’s stock valued at $161,865,000 after purchasing an additional 1,267,601 shares during the period. Pacer Advisors Inc. boosted its position in shares of eBay by 3,248.7% during the fourth quarter. Pacer Advisors Inc. now owns 1,256,975 shares of the e-commerce company’s stock valued at $109,483,000 after buying an additional 1,219,439 shares during the period. Finally, Allianz Asset Management GmbH grew its stake in shares of eBay by 47.5% during the fourth quarter. Allianz Asset Management GmbH now owns 3,626,424 shares of the e-commerce company’s stock valued at $315,862,000 after buying an additional 1,167,019 shares during the last quarter. Institutional investors own 87.48% of the company’s stock.

Trending Headlines about eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Q1 results beat expectations: eBay reported $1.66 non?GAAP EPS on $3.09B revenue, GMV growth, and returned $639M to shareholders (including $500M buybacks and a $0.31 dividend). Those fundamentals underpin the rally. eBay Inc. Reports First Quarter 2026 Results
• Positive Sentiment: Morgan Stanley raised its price target to $117 and kept an overweight rating — a bullish signal from a major shop that likely supported buying. Morgan Stanley Adjusts eBay Price Target
• Positive Sentiment: Needham reaffirmed a Buy and kept a $122 target, adding upside interest from growth-focused analysts. Needham Reaffirms Buy
• Neutral Sentiment: Several firms raised price targets but kept neutral/equal?weight ratings: Cantor Fitzgerald to $110, Susquehanna to $110, Wells Fargo to $104 and JPMorgan to $100 — these moves support the stock but stop short of broad bullish conviction. Cantor Fitzgerald PT Susquehanna/Benzinga Wells Fargo PT JPMorgan PT
• Negative Sentiment: Management’s Q2 guidance disappointed on the earnings front: EPS guidance of $1.09–$1.14 is well below Street estimates (consensus ~ $1.44), and Q2 GMV guidance is below Q1 GMV — this is the key reason the stock fell on the initial print and remains a downside risk. Reuters: eBay forecasts Q2 revenue
• Negative Sentiment: Analyst and media notes flag second?half growth uncertainty; several writeups explain why investors trimmed positions despite the beat. Watch H2 guidance commentary for the next move. Blockonomi: Stock Slides Despite Beat Proactive: H2 Concerns

eBay Company Profile

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.