eBay (NASDAQ:EBAY) Price Target Raised to $125.00

eBay (NASDAQ:EBAY) had its price target raised by equities researchers at JPMorgan Chase & Co. from $107.00 to $125.00 in a research report issued to clients and investors on Thursday, Benzinga reports. The firm currently has a “neutral” rating on the e-commerce company’s stock. JPMorgan Chase & Co.‘s price objective points to a potential upside of 3.14% from the company’s current price.

A number of other research analysts have also issued reports on the stock. BNP Paribas Exane upgraded shares of eBay to a “neutral” rating in a research note on Thursday. Wells Fargo & Company upgraded shares of eBay from an “underweight” rating to an “equal weight” rating and raised their price objective for the company from $91.00 to $106.00 in a research report on Thursday. Citigroup lowered eBay from a “buy” rating to a “market perform” rating in a report on Thursday. BTIG Research began coverage on eBay in a research report on Thursday. They set a “buy” rating on the stock. Finally, BMO Capital Markets reiterated an “outperform” rating on shares of eBay in a research report on Thursday. Fifteen equities research analysts have rated the stock with a Buy rating, eighteen have issued a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Hold” and a consensus price target of $122.33.

eBay Stock Performance

Shares of NASDAQ EBAY traded up $3.17 during mid-day trading on Thursday, hitting $121.19. 7,409,464 shares of the company were exchanged, compared to its average volume of 4,876,491. The company has a quick ratio of 1.02, a current ratio of 1.02 and a debt-to-equity ratio of 1.10. The stock has a 50 day simple moving average of $110.11 and a 200-day simple moving average of $103.57. eBay has a 1-year low of $78.03 and a 1-year high of $124.59. The firm has a market cap of $53.93 billion, a price-to-earnings ratio of 25.09, a price-to-earnings-growth ratio of 3.04 and a beta of 1.33.

eBay (NASDAQ:EBAY) last announced its quarterly earnings data on Wednesday, October 28th. The e-commerce company reported $1.51 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.41 by $0.10. The company had revenue of $3.21 billion for the quarter, compared to analysts’ expectations of $3.12 billion. eBay had a net margin of 18.50% and a return on equity of 47.88%. eBay’s revenue was up 13.7% compared to the same quarter last year. During the same period in the previous year, the company posted $1.36 EPS. On average, sell-side analysts forecast that eBay will post 4.90 EPS for the current fiscal year.

Insider Buying and Selling at eBay

In other eBay news, SVP Jordan Sweetnam sold 1,014 shares of the firm’s stock in a transaction on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total transaction of $102,809.46. Following the completion of the transaction, the senior vice president owned 35,546 shares of the company’s stock, valued at approximately $3,604,008.94. This trade represents a 2.77% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of eBay stock in a transaction dated Wednesday, August 5th. The stock was sold at an average price of $108.55, for a total value of $1,205,990.50. Following the sale, the chief executive officer owned 253,211 shares of the company’s stock, valued at approximately $27,486,054.05. This represents a 4.20% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 34,344 shares of company stock valued at $3,635,567 in the last three months. 0.67% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On eBay

Large investors have recently added to or reduced their stakes in the business. John Boyer Inc. purchased a new stake in eBay in the third quarter valued at approximately $26,000. Compass Financial Management LLC acquired a new stake in shares of eBay during the 2nd quarter worth $28,000. Cedar Mountain Advisors LLC increased its holdings in shares of eBay by 128.9% during the 1st quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock worth $25,000 after buying an additional 156 shares during the last quarter. Field & Main Bank acquired a new position in eBay in the second quarter valued at $31,000. Finally, Cassaday & Co Wealth Management LLC acquired a new position in eBay in the first quarter valued at $26,000. 87.48% of the stock is currently owned by hedge funds and other institutional investors.

More eBay News

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Q3 earnings beat expectations: eBay reported adjusted EPS of $1.51 versus the $1.41 consensus estimate, while revenue rose 14% year over year to $3.21 billion, exceeding expectations of approximately $3.12 billion. eBay Inc. Reports Third Quarter 2026 Results
• Positive Sentiment: Marketplace momentum remained broad: Gross merchandise volume reached $23.2 billion, up 15% year over year, supported by collectibles, advertising and live shopping. Depop merchandise volume in the United States more than doubled, while organic GMV growth was reported at 13%. eBay: 3 Key Takeaways for Long-Term Investors
• Positive Sentiment: Improved guidance boosted confidence: eBay projected fourth-quarter adjusted EPS of $1.48 to $1.53 and raised its full-year 2026 adjusted EPS outlook to $6.25-$6.30. The company also returned $827 million to shareholders through buybacks and dividends. eBay Rises After Strong Q3 Results and Higher Full-Year Outlook
• Positive Sentiment: Analysts raised their targets: Oppenheimer increased its target to $140, Rosenblatt raised its target to $137 with a Buy rating, and other analysts maintained bullish views following the earnings beat. Analysts Raise Their Forecasts on eBay
• Neutral Sentiment: eBay is promoting engagement through a gaming-inspired vehicle collection and live auction at SEMA, while seller-focused content highlights tools for checking auto-parts compatibility. These initiatives may support brand visibility but are unlikely to materially affect near-term earnings. eBay Unveils Collection of Cars Inspired by Gaming’s Most Iconic Rides
• Negative Sentiment: Higher spending narrowed margins, creating a potential watchpoint despite the revenue and earnings beats. In addition, reported insider activity showed substantially more selling than buying, which could weigh on sentiment.
• Negative Sentiment: Analyst views remain mixed: Wells Fargo upgraded eBay only to Equal Weight with a $106 target, below recent trading levels, while UBS maintained a Neutral rating despite raising its target to $131.

eBay Company Profile

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.