eBay Inc. $EBAY Shares Sold by Vest Financial LLC

Vest Financial LLC reduced its stake in shares of eBay Inc. (NASDAQ:EBAY) by 45.2% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 174,232 shares of the e-commerce company’s stock after selling 143,642 shares during the quarter. Vest Financial LLC’s holdings in eBay were worth $18,477,000 as of its most recent SEC filing.

A number of other institutional investors also recently added to or reduced their stakes in the stock. Crossmark Global Holdings Inc. raised its holdings in eBay by 119.3% in the third quarter. Crossmark Global Holdings Inc. now owns 112,666 shares of the e-commerce company’s stock worth $11,948,000 after purchasing an additional 61,297 shares in the last quarter. Strengthening Families & Communities LLC lifted its position in shares of eBay by 3.1% during the third quarter. Strengthening Families & Communities LLC now owns 16,085 shares of the e-commerce company’s stock valued at $1,706,000 after buying an additional 480 shares during the last quarter. Sowell Financial Services LLC lifted its position in shares of eBay by 3.8% during the third quarter. Sowell Financial Services LLC now owns 22,144 shares of the e-commerce company’s stock valued at $2,348,000 after buying an additional 807 shares during the last quarter. Axecap Investments LLC lifted its position in shares of eBay by 17.3% during the third quarter. Axecap Investments LLC now owns 14,854 shares of the e-commerce company’s stock valued at $1,575,000 after buying an additional 2,190 shares during the last quarter. Finally, Harfst & Associates Inc. boosted its holdings in shares of eBay by 1.8% in the 3rd quarter. Harfst & Associates Inc. now owns 24,915 shares of the e-commerce company’s stock valued at $2,642,000 after buying an additional 435 shares in the last quarter. Institutional investors own 87.48% of the company’s stock.

Insider Activity at eBay

In related news, SVP Jordan Sweetnam sold 1,014 shares of the stock in a transaction that occurred on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total value of $102,809.46. Following the completion of the transaction, the senior vice president directly owned 35,546 shares of the company’s stock, valued at $3,604,008.94. This trade represents a 2.77% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of eBay stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the completion of the sale, the chief executive officer owned 253,211 shares of the company’s stock, valued at $27,486,054.05. This trade represents a 4.20% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 34,344 shares of company stock valued at $3,635,567 over the last ninety days. 0.67% of the stock is currently owned by insiders.

Trending Headlines about eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Cost-cutting plan supports the turnaround narrative. eBay plans to eliminate roughly 1,000–1,100 positions, or about 9% of its global workforce, while reallocating resources toward faster-growing businesses and strategic priorities. Analysts have viewed the move as evidence that management is serious about simplifying operations and improving efficiency. Reuters workforce reduction article
• Positive Sentiment: Operating momentum appears solid. Reports indicate third-quarter results were above company guidance, while analysts note that eBay has exceeded expectations for five consecutive quarters. The company’s most recent reported quarter also showed revenue growth and an earnings beat, strengthening the case for continued execution. eBay confirms workforce reduction and results article
• Positive Sentiment: Analyst sentiment remains supportive. Erste Group initiated coverage with a “Buy” rating, suggesting the restructuring and growth strategy may create additional shareholder value. Erste Group eBay rating
• Neutral Sentiment: eBay appears to be pursuing an important part of GameStop’s proposed strategy after rejecting GameStop’s reported $56 billion bid, potentially involving growth in collectibles and related categories. The development highlights strategic value but does not establish a transaction or immediate financial benefit. eBay and GameStop strategy article
• Negative Sentiment: The second major layoff round this year raises concerns about employee disruption, execution, and whether cost reductions reflect slower growth rather than solely strategic optimization. eBay also faces reputational and compliance pressure after French officials urged resale platforms to remove allegedly looted goods. Looted goods on resale sites article

eBay Trading Down 0.7%

Shares of NASDAQ:EBAY opened at $122.04 on Friday. The business’s 50-day moving average is $108.79 and its 200 day moving average is $108.89. eBay Inc. has a 1 year low of $78.03 and a 1 year high of $124.59. The firm has a market capitalization of $54.31 billion, a P/E ratio of 25.27, a P/E/G ratio of 3.24 and a beta of 1.33. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.02.

eBay (NASDAQ:EBAY) last released its quarterly earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 EPS for the quarter, beating analysts’ consensus estimates of $1.50 by $0.10. The company had revenue of $3.13 billion during the quarter, compared to analysts’ expectations of $3.01 billion. eBay had a return on equity of 47.88% and a net margin of 18.50%. The firm’s revenue was up 14.8% compared to the same quarter last year. During the same period last year, the business posted $1.37 earnings per share. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, research analysts predict that eBay Inc. will post 4.89 earnings per share for the current fiscal year.

eBay Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Friday, September 11th. Stockholders of record on Friday, August 28th were issued a dividend of $0.31 per share. The ex-dividend date was Friday, August 28th. This represents a $1.24 annualized dividend and a dividend yield of 1.0%. eBay’s dividend payout ratio is 25.67%.

Analyst Ratings Changes

A number of research analysts have recently issued reports on EBAY shares. Wedbush lifted their price objective on shares of eBay from $135.00 to $137.00 and gave the stock an “outperform” rating in a research report on Thursday, August 20th. Arete Research reduced their price objective on shares of eBay from $113.00 to $111.00 and set a “neutral” rating for the company in a research note on Thursday, September 24th. Truist Financial increased their target price on shares of eBay from $105.00 to $115.00 and gave the company a “hold” rating in a research report on Thursday, August 6th. Barclays raised their target price on shares of eBay from $114.00 to $123.00 and gave the company an “overweight” rating in a research note on Thursday, August 6th. Finally, Argus upgraded shares of eBay from a “hold” rating to a “buy” rating and set a $133.00 target price for the company in a research note on Friday, August 7th. Two equities research analysts have rated the stock with a Strong Buy rating, thirteen have given a Buy rating, sixteen have given a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has an average rating of “Hold” and an average target price of $115.84.

eBay Profile

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.