Davidson Capital Management Inc. Sells 3,814 Shares of Salesforce Inc. $CRM

Davidson Capital Management Inc. lowered its position in Salesforce Inc. (NYSE:CRM) by 31.9% in the 4th quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 8,158 shares of the CRM provider’s stock after selling 3,814 shares during the period. Davidson Capital Management Inc.’s holdings in Salesforce were worth $2,161,000 as of its most recent SEC filing.

A number of other hedge funds have also recently modified their holdings of CRM. Brighton Jones LLC boosted its holdings in shares of Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after buying an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC increased its stake in shares of Salesforce by 12.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after purchasing an additional 205 shares in the last quarter. Bison Wealth LLC increased its stake in shares of Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares in the last quarter. Sivia Capital Partners LLC increased its stake in shares of Salesforce by 3.7% during the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock valued at $807,000 after purchasing an additional 106 shares in the last quarter. Finally, United Bank increased its stake in shares of Salesforce by 5.2% during the second quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after purchasing an additional 500 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Expanded Google Cloud partnership accelerates end-to-end AI agent deployments across Salesforce and Google tools, addressing fragmented data and making Agentforce + Gemini integrations more attractive to large customers. This can boost adoption and monetization of Agentforce. Salesforce and Google Cloud Enable AI Agents to Act Across Both Platforms with Deep Context and End-to-End Workflows
• Positive Sentiment: Strong Agentforce traction: usage-based pricing and enterprise adoption are driving rapid ARR growth (Agentforce ARR cited at ~$800M, high y/y growth and rising agentic actions), supporting a case for durable AI-driven revenue expansion. Salesforce: AI Is A True Acceleration Driver, Not A Hollow Rebrand
• Positive Sentiment: Product improvement: Agent Fabric upgrade adds centralized control, automated model discovery and governance—features that reduce enterprise friction for multi-vendor AI rollouts and help Salesforce compete on security and manageability. Salesforce Pushes Deeper Into Enterprise AI Control With Agent Fabric Upgrade
• Positive Sentiment: Notable investor interest: Michael Burry is building positions in software names, including plans to buy Salesforce at a discount — a high-profile contrarian vote of confidence that can attract value-minded buyers. Michael Burry plans to buy Salesforce stock for crucial reason
• Positive Sentiment: Analyst support: Truist reaffirmed a Buy after TDX, and coverage highlighting the company as a large-cap buy suggests some analyst conviction behind the rally. Is Salesforce (CRM) One of the Best Large Cap Stocks to Buy Right Now?
• Neutral Sentiment: Short-term momentum/market commentary: Zacks pieces explain why CRM outpaced the market and why it scores as a momentum stock—useful framing for traders but not new fundamental data. Why Salesforce (CRM) Outpaced the Stock Market Today
• Neutral Sentiment: Competitive comparison: Coverage contrasting Salesforce with Adobe highlights areas where Adobe may have an edge on valuation or EPS outlook—an important context for relative valuation debates but not an immediate operational shift. Salesforce vs. Adobe: Which AI-Driven Software Stock Has an Edge?
• Negative Sentiment: Investor caution over AI disruption: Vulcan Value Partners and other commentary flagged AI risks to traditional seat-based SaaS revenue, which has pressured sentiment and contributed to the year-to-date drawdown. That narrative can keep downside risk elevated until visibility on new pricing models is proven. AI Disruption Fears Pressured Salesforce (CRM) in Q1
• Negative Sentiment: Ongoing negative headlines and YTD weakness: Multiple outlets note CRM’s significant YTD decline and “SaaSpocalypse” commentary; CEO pushback helps sentiment but does not eliminate short-term execution and valuation concerns. Salesforce CEO Marc Benioff thinks ‘SaaSpocalypse’ bears are ‘dead wrong’

Insider Buying and Selling

In related news, Director David Blair Kirk acquired 2,570 shares of the stock in a transaction that occurred on Wednesday, March 18th. The shares were bought at an average price of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the transaction, the director directly owned 13,689 shares in the company, valued at approximately $2,664,153.18. This trade represents a 23.11% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Laura Alber acquired 2,571 shares of the stock in a transaction that occurred on Thursday, March 19th. The shares were bought at an average price of $194.58 per share, for a total transaction of $500,265.18. Following the transaction, the director owned 9,530 shares of the company’s stock, valued at $1,854,347.40. This trade represents a 36.94% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. 3.00% of the stock is owned by corporate insiders.

Salesforce Stock Performance

CRM stock opened at $189.91 on Thursday. The stock has a market capitalization of $155.39 billion, a PE ratio of 24.32, a price-to-earnings-growth ratio of 1.36 and a beta of 1.29. Salesforce Inc. has a 12-month low of $163.52 and a 12-month high of $296.05. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. The stock’s 50 day simple moving average is $187.68 and its 200 day simple moving average is $222.98.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The business had revenue of $11.20 billion for the quarter, compared to analysts’ expectations of $11.18 billion. During the same period in the prior year, the firm posted $2.78 EPS. The firm’s quarterly revenue was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. As a group, research analysts forecast that Salesforce Inc. will post 9.71 earnings per share for the current fiscal year.

Salesforce declared that its Board of Directors has authorized a stock buyback program on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to buy up to 14.1% of its stock through open market purchases. Stock repurchase programs are often a sign that the company’s leadership believes its shares are undervalued.

Salesforce Increases Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be issued a $0.44 dividend. This represents a $1.76 annualized dividend and a yield of 0.9%. The ex-dividend date is Thursday, April 9th. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. Salesforce’s dividend payout ratio is 22.54%.

Analyst Ratings Changes

A number of brokerages have weighed in on CRM. KeyCorp decreased their target price on shares of Salesforce from $400.00 to $300.00 and set an “overweight” rating for the company in a research note on Tuesday, February 24th. Weiss Ratings reissued a “hold (c)” rating on shares of Salesforce in a report on Monday, December 29th. JPMorgan Chase & Co. dropped their target price on Salesforce from $365.00 to $320.00 and set an “overweight” rating on the stock in a report on Thursday, February 26th. Northland Securities dropped their target price on Salesforce from $267.00 to $229.00 and set a “market perform” rating on the stock in a report on Tuesday, March 10th. Finally, Citigroup boosted their target price on Salesforce from $197.00 to $200.00 and gave the stock a “neutral” rating in a report on Monday, March 2nd. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $279.18.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.