DA Davidson Reaffirms Buy Rating for Harley-Davidson (NYSE:HOG)

DA Davidson restated their buy rating on shares of Harley-Davidson (NYSE:HOG) in a research report released on Wednesday,Benzinga reports. DA Davidson currently has a $31.00 price objective on the stock.

Several other brokerages also recently commented on HOG. Citigroup dropped their target price on shares of Harley-Davidson from $29.00 to $28.00 and set a “neutral” rating on the stock in a report on Wednesday, April 2nd. Morgan Stanley lowered their price objective on shares of Harley-Davidson from $33.00 to $31.00 and set an “equal weight” rating on the stock in a report on Thursday, February 6th. Robert W. Baird cut their price target on shares of Harley-Davidson from $32.00 to $26.00 and set a “neutral” rating on the stock in a research report on Friday, April 4th. UBS Group decreased their price objective on Harley-Davidson from $35.00 to $28.00 and set a “neutral” rating for the company in a report on Thursday, February 20th. Finally, Bank of America lowered their price target on Harley-Davidson from $40.00 to $35.00 and set a “buy” rating on the stock in a research report on Thursday, January 30th. Six analysts have rated the stock with a hold rating, two have given a buy rating and one has given a strong buy rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Hold” and an average target price of $32.00.

Harley-Davidson Trading Down 12.1 %

HOG traded down $2.87 during mid-day trading on Wednesday, hitting $20.81. The stock had a trading volume of 1,745,935 shares, compared to its average volume of 1,906,585. The stock’s fifty day simple moving average is $25.34 and its 200-day simple moving average is $29.90. The firm has a market capitalization of $2.59 billion, a price-to-earnings ratio of 6.26, a price-to-earnings-growth ratio of 0.38 and a beta of 1.28. Harley-Davidson has a 1-year low of $20.45 and a 1-year high of $42.49. The company has a debt-to-equity ratio of 1.41, a current ratio of 1.40 and a quick ratio of 1.19.

Harley-Davidson (NYSE:HOG) last posted its earnings results on Wednesday, February 5th. The company reported ($0.93) earnings per share for the quarter, missing the consensus estimate of ($0.65) by ($0.28). Harley-Davidson had a return on equity of 13.64% and a net margin of 9.25%. During the same period in the prior year, the business earned $0.18 EPS. As a group, research analysts forecast that Harley-Davidson will post 3.44 EPS for the current fiscal year.

Harley-Davidson Increases Dividend

The company also recently declared a quarterly dividend, which was paid on Friday, March 14th. Investors of record on Friday, February 28th were paid a $0.18 dividend. The ex-dividend date was Friday, February 28th. This is an increase from Harley-Davidson’s previous quarterly dividend of $0.17. This represents a $0.72 annualized dividend and a yield of 3.46%. Harley-Davidson’s payout ratio is 21.62%.

Insider Buying and Selling

In other Harley-Davidson news, insider Luke Christopher Mansfield sold 3,400 shares of the business’s stock in a transaction that occurred on Thursday, February 13th. The shares were sold at an average price of $25.96, for a total transaction of $88,264.00. Following the completion of the transaction, the insider now directly owns 23,555 shares in the company, valued at $611,487.80. The trade was a 12.61 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. 0.87% of the stock is owned by insiders.

Institutional Trading of Harley-Davidson

Hedge funds have recently added to or reduced their stakes in the stock. Quantinno Capital Management LP raised its holdings in Harley-Davidson by 151.3% in the 3rd quarter. Quantinno Capital Management LP now owns 50,475 shares of the company’s stock valued at $1,945,000 after buying an additional 30,388 shares during the last quarter. Stifel Financial Corp increased its position in Harley-Davidson by 9.3% in the 3rd quarter. Stifel Financial Corp now owns 21,993 shares of the company’s stock valued at $847,000 after acquiring an additional 1,875 shares during the period. EP Wealth Advisors LLC bought a new position in shares of Harley-Davidson during the third quarter valued at $251,000. MML Investors Services LLC lifted its holdings in shares of Harley-Davidson by 4.7% during the third quarter. MML Investors Services LLC now owns 8,430 shares of the company’s stock worth $325,000 after purchasing an additional 379 shares during the period. Finally, Barclays PLC grew its stake in shares of Harley-Davidson by 135.7% in the third quarter. Barclays PLC now owns 282,932 shares of the company’s stock worth $10,900,000 after purchasing an additional 162,899 shares during the last quarter. Institutional investors and hedge funds own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.