Sturm, Ruger & Company, Inc. (NYSE:RGR – Get Free Report) and TruGolf (NASDAQ:TRUG – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, institutional ownership, valuation and profitability.
Profitability
This table compares Sturm, Ruger & Company, Inc. and TruGolf’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sturm, Ruger & Company, Inc. | 2.11% | 6.58% | 5.35% |
| TruGolf | -55.27% | -132.15% | -24.75% |
Analyst Ratings
This is a breakdown of recent recommendations for Sturm, Ruger & Company, Inc. and TruGolf, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sturm, Ruger & Company, Inc. | 1 | 1 | 1 | 0 | 2.00 |
| TruGolf | 1 | 1 | 1 | 0 | 2.00 |
Institutional and Insider Ownership
64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 3.2% of TruGolf shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Comparatively, 5.8% of TruGolf shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Earnings & Valuation
This table compares Sturm, Ruger & Company, Inc. and TruGolf”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sturm, Ruger & Company, Inc. | $546.06 million | 1.13 | -$4.39 million | $0.75 | 51.47 |
| TruGolf | $18.88 million | 0.04 | -$15.23 million | ($10.82) | -0.04 |
Sturm, Ruger & Company, Inc. has higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its share price is 81% less volatile than the S&P 500. Comparatively, TruGolf has a beta of -1.12, indicating that its share price is 212% less volatile than the S&P 500.
Summary
Sturm, Ruger & Company, Inc. beats TruGolf on 11 of the 12 factors compared between the two stocks.
About Sturm, Ruger & Company, Inc.
Sturm, Ruger & Co., Inc. engages in the business of designing, manufacturing, and selling firearms to domestic customers. It operates through the Firearms and Castings segments. The Firearms segment focuses on manufacturing and selling rifles, pistols, and revolvers principally to a number of federally licensed, independent wholesale distributors. The Castings segment offers steel investment castings and metal injection molding parts. The company was founded by William B. Ruger in 1949 and is headquartered in Southport, CT.
About TruGolf
TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.
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