Critical Review: Rogers Communication (NYSE:RCI) & Viper Networks (OTCMKTS:VPER)

Viper Networks (OTCMKTS:VPER) and Rogers Communication (NYSE:RCI) are both utilities companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

Volatility and Risk

Viper Networks has a beta of -1.52, meaning that its share price is 252% less volatile than the S&P 500. Comparatively, Rogers Communication has a beta of 0.81, meaning that its share price is 19% less volatile than the S&P 500.

Profitability

This table compares Viper Networks and Rogers Communication’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viper Networks	-4.35%	N/A	N/A
Rogers Communication	32.49%	17.14%	3.45%

Earnings & Valuation

This table compares Viper Networks and Rogers Communication”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viper Networks	$940,000.00	3.61	-$320,000.00	N/A	N/A
Rogers Communication	$21.02 billion	0.98	$1.27 billion	$9.00	4.25

Rogers Communication has higher revenue and earnings than Viper Networks.

Analyst Recommendations

This is a summary of current ratings for Viper Networks and Rogers Communication, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viper Networks	0	0	0	0	0.00
Rogers Communication	1	4	3	0	2.25

Rogers Communication has a consensus target price of $36.00, suggesting a potential downside of 5.88%. Given Rogers Communication’s stronger consensus rating and higher possible upside, analysts clearly believe Rogers Communication is more favorable than Viper Networks.

Institutional and Insider Ownership

45.5% of Rogers Communication shares are owned by institutional investors. 29.0% of Rogers Communication shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Rogers Communication beats Viper Networks on 11 of the 12 factors compared between the two stocks.

About Viper Networks

Viper Networks, Inc. manufactures and distributes LED lighting products. The company provides CyberGrab; Vnet, a communication application; Viper unified communications platform for carriers and providers; VRoom; parking lot lightings system; and solar power and telecom systems, as well as intelligent lighting solutions with camera, sensor, and wireless technologies. Its products are used in street, roadway, security, parking lot, and billboard lighting. Viper Networks, Inc. was incorporated in 2000 and is based in Troy, Michigan.

About Rogers Communication

Rogers Communications Inc. operates as a communications and media company in Canada. It operates through three segments: Wireless, Cable, and Media. The company offers mobile Internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and express pickup services; and postpaid and prepaid services under the Rogers, Fido, and chatr brands. It also provides internet and WiFi services; and monitoring, security, automation, energy efficiency, and smart control through smartphone app. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, and integrated apps; personal video recorders; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; voice, data networking, Internet protocol (IP), and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices, as well as operates Ignite TV and Ignite TV app. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and OLN television networks, as well as 52 AM and FM radio stations. It also offers Rogers and the Rogers World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.