Cable One (NYSE:CABO – Get Free Report) and Criteo (NASDAQ:CRTO – Get Free Report) are both small-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, valuation, earnings, analyst recommendations, profitability and risk.
Profitability
This table compares Cable One and Criteo’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Cable One | -72.83% | -3.97% | -0.86% |
| Criteo | 5.60% | 14.33% | 8.05% |
Analyst Recommendations
This is a summary of recent ratings for Cable One and Criteo, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Cable One | 3 | 3 | 0 | 0 | 1.50 |
| Criteo | 3 | 3 | 6 | 0 | 2.25 |
Institutional & Insider Ownership
89.9% of Cable One shares are held by institutional investors. Comparatively, 94.3% of Criteo shares are held by institutional investors. 0.9% of Cable One shares are held by company insiders. Comparatively, 1.5% of Criteo shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Valuation and Earnings
This table compares Cable One and Criteo”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cable One | $1.50 billion | 0.08 | -$356.46 million | ($185.06) | -0.11 |
| Criteo | $1.94 billion | 0.44 | $144.60 million | $1.97 | 8.79 |
Criteo has higher revenue and earnings than Cable One. Cable One is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Cable One has a beta of 0.48, meaning that its share price is 52% less volatile than the S&P 500. Comparatively, Criteo has a beta of 0.27, meaning that its share price is 73% less volatile than the S&P 500.
Summary
Criteo beats Cable One on 12 of the 14 factors compared between the two stocks.
About Cable One
Cable One, Inc., together with its subsidiaries, provides data, video, and voice services in the United States. The company offers residential data services, a service to enhance Wi-Fi signal throughout the home. It also provides various residential video services from basic video service to digital services with access to hundreds of channels; and provides a cloud-based DVR feature that does not require the use of a set-top boxes. In addition, the company offers Sparklight TV, an IPTV video service that allows customers to stream its video channels from the cloud through an app on supported devices, such as the Amazon Firestick, Apple TV, and Android-based smart televisions. Further, it provides data, voice, and video products to business customers, including small to mid-markets, enterprises, and wholesale and carrier customers. The company serves residential and business customers, comprising data, video, and voice services. Cable One, Inc. was incorporated in 1980 and is headquartered in Phoenix, Arizona.
About Criteo
Criteo S.A., a technology company, provides marketing and monetization services on the open Internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding algorithms; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform to enhance the capabilities and effectiveness of prediction models. In addition, it provides Criteo Marketing Solutions that allow commerce companies to address various marketing goals by engaging their consumers with personalized ads across the web, mobile, and offline store environments; and Criteo Retail Media solutions, which allows retailers to generate advertising revenues from consumer brands, and/or to drive sales for themselves, by monetizing their data and audiences through personalized ads, either on their own digital property or on the open Internet. Further, the company offers real-time advertising technology and trading infrastructure, delivering advanced media buying, selling, and packaging capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves companies in digital retail, travel, and classifieds sectors. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
Receive News & Ratings for Cable One Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Cable One and related companies with MarketBeat.com's FREE daily email newsletter.
