Digimarc (NASDAQ:DMRC – Get Free Report) and ADT (NYSE:ADT – Get Free Report) are both industrials companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, earnings, dividends, institutional ownership, profitability, analyst recommendations and risk.
Earnings & Valuation
This table compares Digimarc and ADT”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Digimarc | $33.91 million | 8.81 | -$32.31 million | ($1.27) | -10.57 |
| ADT | $5.13 billion | 1.05 | $595.95 million | $0.70 | 9.76 |
Profitability
This table compares Digimarc and ADT’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Digimarc | -85.75% | -21.81% | -16.23% |
| ADT | 12.12% | 19.23% | 4.50% |
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Digimarc and ADT, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Digimarc | 1 | 0 | 1 | 0 | 2.00 |
| ADT | 1 | 3 | 2 | 0 | 2.17 |
Digimarc presently has a consensus price target of $15.00, indicating a potential upside of 11.69%. ADT has a consensus price target of $8.08, indicating a potential upside of 18.22%. Given ADT’s stronger consensus rating and higher possible upside, analysts plainly believe ADT is more favorable than Digimarc.
Insider & Institutional Ownership
66.9% of Digimarc shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 26.0% of Digimarc shares are owned by company insiders. Comparatively, 3.0% of ADT shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Volatility & Risk
Digimarc has a beta of 1.88, suggesting that its stock price is 88% more volatile than the S&P 500. Comparatively, ADT has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.
Summary
ADT beats Digimarc on 11 of the 14 factors compared between the two stocks.
About Digimarc
Digimarc Corporation, together with its subsidiaries, provides automatic identification solutions to commercial and government customers in the United States and internationally. The company offers Digimarc Validate protects, a cloud-based record of product authentication information; Digimarc Engage, an interactive communications channel connecting brands and consumers; and Digimarc Recycle. Its solutions are used in various application solutions, such as sorting of consumer-packaged goods in recycling streams. The company offers its solutions through its sales personnel and business partners. Digimarc Corporation was incorporated in 2008 and is based in Beaverton, Oregon.
About ADT
ADT Inc. provides security, interactive, and smart home solutions to residential and small business customers in the United States. It operates through two segments, Consumer and Small Business, and Solar. The company provides burglar and life safety alarms, smart security cameras, smart home automation systems, and video surveillance systems. It primarily offers security designed to detect intrusion, control access, sense movement, smoke, fire, carbon monoxide, flooding, temperature, and other environmental conditions and hazards; and address personal medical emergencies, such as injuries or unanticipated falls. The company also provides automation and smart home solutions that allow customers to use their smart phones, smart phone application, or touchscreen panels in their homes to arm and disarm their security systems; record and view real-time video; and creates customized and automated schedules for connected devices; programs systems to react to defined events; integrates system with third-party connected devices, such as cameras, lights, thermostats, appliances, and garage doors, as well as offers monitoring and maintenance services. In addition, the company offers energy storage solutions, energy efficiency upgrades, and roofing services. It offers its products under the ADT, ADT Pulse, ADT+, and ADT Commercial brand names. The company was formerly known as Prime Security Services Parent, Inc. and changed its name to ADT Inc. in September 2017. ADT Inc. was founded in 1874 and is headquartered in Boca Raton, Florida.
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