Sportradar Group (NASDAQ:SRAD – Get Free Report) and Rumble (NASDAQ:RUM – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, earnings, analyst recommendations, valuation and risk.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Sportradar Group and Rumble, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sportradar Group | 0 | 3 | 6 | 0 | 2.67 |
| Rumble | 0 | 1 | 0 | 0 | 2.00 |
Sportradar Group presently has a consensus price target of $13.67, suggesting a potential upside of 47.59%. Rumble has a consensus price target of $12.00, suggesting a potential upside of 79.10%. Given Rumble’s higher probable upside, analysts clearly believe Rumble is more favorable than Sportradar Group.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sportradar Group | $877.62 million | 11.73 | $37.51 million | $0.12 | 77.17 |
| Rumble | $80.96 million | 31.95 | -$116.42 million | ($0.57) | -11.75 |
Sportradar Group has higher revenue and earnings than Rumble. Rumble is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Sportradar Group and Rumble’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sportradar Group | 4.27% | 4.54% | 2.27% |
| Rumble | -143.79% | -38.52% | -32.78% |
Risk and Volatility
Sportradar Group has a beta of 1.97, suggesting that its stock price is 97% more volatile than the S&P 500. Comparatively, Rumble has a beta of 0.82, suggesting that its stock price is 18% less volatile than the S&P 500.
Insider & Institutional Ownership
26.1% of Rumble shares are owned by institutional investors. 72.9% of Rumble shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Summary
Sportradar Group beats Rumble on 10 of the 14 factors compared between the two stocks.
About Sportradar Group
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
About Rumble
Rumble Inc. operates video sharing platforms in the United States, Canada, and internationally. The company operates rumble.com, a free-to-use video sharing and livestreaming platform where users can subscribe to channels to stay in touch with creators, and access video on-demand (VOD) and live content streamed by creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable a first-of-its-kind livestreaming and monetization service for creators; and Rumble Advertising Center (RAC), an online advertising management exchange. The company was founded in 2013 and is headquartered in Longboat Key, Florida.
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