Cricut (NASDAQ:CRCT) Stock Rating Upgraded by Zacks Research

Cricut (NASDAQ:CRCT) was upgraded by equities researchers at Zacks Research from a “hold” rating to a “strong-buy” rating in a note issued to investors on Wednesday,Zacks.com reports.

A number of other equities analysts also recently commented on CRCT. Morgan Stanley reiterated an “underweight” rating and set a $3.70 target price on shares of Cricut in a research note on Wednesday. Weiss Ratings upgraded Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Tuesday, July 21st. Finally, The Goldman Sachs Group reaffirmed a “sell” rating and set a $3.75 price target on shares of Cricut in a report on Wednesday, May 6th. One research analyst has rated the stock with a Strong Buy rating, one has issued a Hold rating and four have given a Sell rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Reduce” and an average target price of $3.82.

Cricut Stock Performance

CRCT stock opened at $6.07 on Wednesday. The company’s 50 day moving average price is $4.52 and its 200 day moving average price is $4.36. The firm has a market capitalization of $1.27 billion, a price-to-earnings ratio of 14.12 and a beta of 0.19. Cricut has a fifty-two week low of $3.73 and a fifty-two week high of $6.93.

Cricut (NASDAQ:CRCT) last issued its quarterly earnings results on Tuesday, August 4th. The company reported $0.19 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.06 by $0.13. Cricut had a net margin of 12.71% and a return on equity of 24.83%. The company had revenue of $156.28 million during the quarter, compared to the consensus estimate of $159.95 million. Equities analysts forecast that Cricut will post 0.14 EPS for the current fiscal year.

Insider Transactions at Cricut

In related news, CEO Arora Ashish sold 60,000 shares of Cricut stock in a transaction on Wednesday, August 5th. The shares were sold at an average price of $5.98, for a total transaction of $358,800.00. Following the sale, the chief executive officer directly owned 4,207,105 shares in the company, valued at $25,158,487.90. This trade represents a 1.41% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Ryan Harmer sold 17,267 shares of the business’s stock in a transaction on Thursday, May 28th. The shares were sold at an average price of $4.12, for a total transaction of $71,140.04. Following the completion of the sale, the insider directly owned 325,579 shares of the company’s stock, valued at approximately $1,341,385.48. This trade represents a 5.04% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 213,633 shares of company stock worth $1,023,514. 16.48% of the stock is currently owned by insiders.

Institutional Trading of Cricut

A number of hedge funds and other institutional investors have recently made changes to their positions in CRCT. Osaic Holdings Inc. boosted its position in shares of Cricut by 255.9% in the 2nd quarter. Osaic Holdings Inc. now owns 3,644 shares of the company’s stock valued at $25,000 after purchasing an additional 2,620 shares during the period. Caitong International Asset Management Co. Ltd grew its stake in Cricut by 57,811.1% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 5,212 shares of the company’s stock worth $26,000 after buying an additional 5,203 shares during the last quarter. Royal Bank of Canada increased its position in Cricut by 265.0% during the first quarter. Royal Bank of Canada now owns 8,165 shares of the company’s stock worth $30,000 after buying an additional 5,928 shares during the period. Guggenheim Capital LLC acquired a new position in Cricut during the fourth quarter worth approximately $55,000. Finally, Orion Porfolio Solutions LLC purchased a new stake in Cricut in the fourth quarter valued at approximately $63,000. Institutional investors and hedge funds own 19.60% of the company’s stock.

Cricut News Roundup

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Q2 earnings exceeded expectations: Cricut reported adjusted earnings of $0.19 per share, well above the roughly $0.04–$0.06 analyst consensus and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
• Positive Sentiment: Profitability strengthened: Net income increased 59% year over year to $39.1 million, supporting the view that cost controls are offsetting some sales pressure. Cricut Reports Second Quarter 2026 Financial Results
• Positive Sentiment: Recurring subscriber base grew: Paid subscribers surpassed 3.1 million, up 3% from the prior year, providing support for Cricut’s subscription revenue model. Cricut Q2 2026 Earnings Call Transcript
• Positive Sentiment: Dividend supports the value case: Cricut paid its recurring semiannual dividend of $0.10 per share in July, which may appeal to income-oriented investors. Cricut Is Crafting Value Where It Matters Most
• Neutral Sentiment: Several institutional investors increased their holdings during the first and second quarters, including Arrowstreet Capital, Russell Investments and Jane Street, although institutional ownership remains about 19.6%.
• Negative Sentiment: Revenue missed estimates: Q2 revenue declined 9% year over year to approximately $156.3 million, below the $159.95 million consensus, signaling continued demand pressure despite the earnings beat. Cricut Q2 2026 Results Presentation
• Negative Sentiment: CEO selling adds a sentiment overhang: CEO Ashish Arora sold 60,000 shares at $4.77 and another 60,000 at $5.98. Both transactions were conducted under a pre-arranged Rule 10b5-1 plan, and he still owns more than 4.2 million shares, reducing—but not eliminating—the concern. Cricut Insider Selling
• Negative Sentiment: Analyst outlook remains bearish: Morgan Stanley maintained an underweight rating with a $3.70 target, while the consensus remains “Strong Sell” with an average target of $3.82. Cricut Analyst Ratings

About Cricut

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.