Primo Brands (NYSE:PRMB – Get Free Report) and Coca-Cola Amatil (OTCMKTS:CCLAF – Get Free Report) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, profitability and institutional ownership.
Insider & Institutional Ownership
87.7% of Primo Brands shares are owned by institutional investors. 32.9% of Primo Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Valuation & Earnings
This table compares Primo Brands and Coca-Cola Amatil”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Primo Brands | $6.66 billion | 1.25 | $60.10 million | $0.26 | 88.56 |
| Coca-Cola Amatil | N/A | N/A | N/A | N/A | N/A |
Primo Brands has higher revenue and earnings than Coca-Cola Amatil.
Analyst Recommendations
This is a breakdown of current recommendations for Primo Brands and Coca-Cola Amatil, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Primo Brands | 0 | 4 | 11 | 0 | 2.73 |
| Coca-Cola Amatil | 0 | 0 | 0 | 0 | 0.00 |
Primo Brands presently has a consensus price target of $28.25, indicating a potential upside of 22.69%. Given Primo Brands’ stronger consensus rating and higher probable upside, analysts plainly believe Primo Brands is more favorable than Coca-Cola Amatil.
Profitability
This table compares Primo Brands and Coca-Cola Amatil’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Primo Brands | 1.49% | 14.24% | 4.03% |
| Coca-Cola Amatil | N/A | N/A | N/A |
Summary
Primo Brands beats Coca-Cola Amatil on 9 of the 9 factors compared between the two stocks.
About Primo Brands
Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada. The company provides water filtration units for home and business consumers across North America. It also offers reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum and glass. Primo Brands was founded in 2024 and is headquartered in Tampa, FL.
About Coca-Cola Amatil
Coca-Cola Amatil Limited produces and distributes non-alcoholic and alcoholic ready-to-drink beverages in Australia, New Zealand, Indonesia, Papua New Guinea, Fiji, and Samoa. The company offers various non-alcoholic beverages, such as energy drinks, juices, bottled water, coffee and tea, flavored milk, and other drinks. It also offers alcoholic beverages, including beer, cider, whisky, rum, and vodka. The company was founded in 1904 and is headquartered in North Sydney, Australia. Coca-Cola Amatil Limited is a subsidiary of Coca-Cola European Partners plc.
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