Contrasting Cadre (NYSE:CDRE) & American Rebel (NASDAQ:AREB)

Cadre (NYSE:CDRE) and American Rebel (NASDAQ:AREB) are both small-cap industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, analyst recommendations, valuation, institutional ownership, risk, earnings and dividends.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Cadre and American Rebel, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cadre	2	1	3	1	2.43
American Rebel	1	0	0	0	1.00

Cadre presently has a consensus target price of $39.75, suggesting a potential upside of 27.45%. Given Cadre’s stronger consensus rating and higher probable upside, analysts clearly believe Cadre is more favorable than American Rebel.

Volatility & Risk

Cadre has a beta of 1.32, suggesting that its share price is 32% more volatile than the S&P 500. Comparatively, American Rebel has a beta of 6.04, suggesting that its share price is 504% more volatile than the S&P 500.

Institutional & Insider Ownership

44.0% of Cadre shares are held by institutional investors. Comparatively, 13.6% of American Rebel shares are held by institutional investors. 30.1% of Cadre shares are held by insiders. Comparatively, 78.2% of American Rebel shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Cadre and American Rebel’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Cadre	5.80%	12.39%	5.08%
American Rebel	-360.48%	N/A	-155.49%

Valuation and Earnings

This table compares Cadre and American Rebel”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cadre	$610.31 million	2.19	$44.14 million	$0.89	35.04
American Rebel	$9.52 million	0.07	-$34.33 million	($278,551.28)	0.00

Cadre has higher revenue and earnings than American Rebel. American Rebel is trading at a lower price-to-earnings ratio than Cadre, indicating that it is currently the more affordable of the two stocks.

Summary

Cadre beats American Rebel on 13 of the 15 factors compared between the two stocks.

About Cadre

Cadre Holdings, Inc. manufactures and distributes safety that provides protection to users in hazardous or life-threatening situations in the United States and internationally. The company operates in two segments, Products and Distribution. It offers body armor product, such as concealable, corrections, and tactical armor under the Safariland and Protech Tactical brand names; survival suits, remotely operated vehicles, specialty tools, blast sensors, accessories, and vehicle blast attenuation seats for bomb safety technicians; bomb suits; duty gear, including belts and accessories; and other protective equipment comprising communications gear, forensic and investigation products, firearms cleaning solutions, and crowd control products. The company also offers third-party products, such as uniforms, optics, boots, firearms, and ammunition. It serves first responders, such as state and local law enforcement, fire and rescue, explosive ordnance disposal technicians, emergency medical technicians, fishing, and wildlife enforcement and departments of corrections, as well as federal agencies including the U.S. Department of State, U.S. Department of Defense, U.S. Department of Interior, U.S. Department of Justice, U.S. Department of Homeland Security, U.S. Department of Corrections, the Department of Energy, Los Alamos National Laboratories, Waste Isolation Plant, and various foreign government agencies. Cadre Holdings, Inc. was founded in 1964 and is headquartered in Jacksonville, Florida.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.