Contrasting 9F (NASDAQ:JFU) & WisdomTree (NYSE:WT)

9F (NASDAQ:JFU) and WisdomTree (NYSE:WT) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, earnings, dividends and analyst recommendations.

Volatility & Risk

9F has a beta of 1.21, suggesting that its stock price is 21% more volatile than the S&P 500. Comparatively, WisdomTree has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500.

Valuation & Earnings

This table compares 9F and WisdomTree”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
9F	$41.45 million	1.12	$24.05 million	N/A	N/A
WisdomTree	$545.14 million	5.56	$109.13 million	$0.41	48.34

WisdomTree has higher revenue and earnings than 9F.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for 9F and WisdomTree, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
9F	0	1	0	0	2.00
WisdomTree	0	4	4	0	2.50

WisdomTree has a consensus target price of $18.47, indicating a potential downside of 6.82%. Given WisdomTree’s stronger consensus rating and higher possible upside, analysts plainly believe WisdomTree is more favorable than 9F.

Insider and Institutional Ownership

78.6% of WisdomTree shares are held by institutional investors. 53.9% of 9F shares are held by company insiders. Comparatively, 10.1% of WisdomTree shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Profitability

This table compares 9F and WisdomTree’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
9F	N/A	N/A	N/A
WisdomTree	11.26%	33.31%	9.79%

Summary

WisdomTree beats 9F on 10 of the 12 factors compared between the two stocks.

About 9F

9F Inc., together with its subsidiaries, operates internet securities service platform in the People's Republic of China. The company operates through three segments: Technology Empowerment Services, E-commerce business, and Wealth Management. Its products include digital financial accounts that offer online lending, wealth management, and payment facilitation services; revolving and non-revolving loan products to borrowers, as well as traffic referral services to financial institution partners; and a suite of online wealth management products, such as fixed income products, stocks, insurance, bank wealth management products, and mutual funds to investors in various platforms, including Wukong Licai, 9F Wallet, and 9F Puhui. The company also provides payment facilitation and other products and services that help users to pay credit card bills and household bills comprising utility bills; and other value-added services consisting of credit history search, debt consolidation, and user referral services. In addition, it offers technology empowerment services to banking, automobile, securities investment, and insurance industries; and engages in E-commerce business, which offers various categories of merchandise, including 3C products, beauty and skin care products, food, household appliances, and liquor and beverages. It provides its services to borrowers, investors, and financial institutions partners. The company was formerly known as JIUFU Financial Technology Service Limited and changed its name to 9F Inc. in June 2014. 9F Inc. was founded in 2006 and is headquartered in Beijing, the People's Republic of China.

About WisdomTree

WisdomTree, Inc., through its subsidiaries, operates as an exchange-traded funds (ETFs) sponsor and asset manager. It offers ETFs in equities, currency, fixed income, and alternatives asset classes. The company also licenses its indexes to third parties for proprietary products, as well as offers a platform to promote the use of WisdomTree ETFs in 401(k) plans. It develops index using its fundamentally weighted index methodology. In addition, the company provides investment advisory services. The company was founded in 1985 and is based in New York, New York.