comScore (NASDAQ:SCOR) Coverage Initiated at StockNews.com

Equities researchers at StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a note issued to investors on Tuesday. The brokerage set a “buy” rating on the stock.

Other equities research analysts have also recently issued research reports about the company. Needham & Company LLC reduced their price objective on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a research note on Wednesday, August 7th. Craig Hallum reiterated a “hold” rating and issued a $8.00 target price (down from $18.00) on shares of comScore in a report on Thursday, August 29th.

comScore Stock Performance

Shares of NASDAQ SCOR opened at $8.25 on Tuesday. comScore has a 52-week low of $4.89 and a 52-week high of $20.97. The company’s 50 day moving average price is $6.60 and its 200-day moving average price is $9.76. The company has a market capitalization of $40.34 million, a P/E ratio of -0.38 and a beta of 1.10.

Institutional Inflows and Outflows

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. grew its stake in comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 174,826 shares of the company’s stock after buying an additional 2,121 shares during the period. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 at the end of the most recent reporting period. 42.15% of the stock is owned by institutional investors.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.