SJM (OTCMKTS:SJMHF – Get Free Report) and Nintendo (OTCMKTS:NTDOY – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.
Profitability
This table compares SJM and Nintendo’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| SJM | N/A | N/A | N/A |
| Nintendo | 18.33% | 13.82% | 10.70% |
Volatility and Risk
SJM has a beta of 0.71, meaning that its share price is 29% less volatile than the S&P 500. Comparatively, Nintendo has a beta of 0.41, meaning that its share price is 59% less volatile than the S&P 500.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| SJM | $3.69 billion | 0.48 | $410,000.00 | N/A | N/A |
| Nintendo | $15.37 billion | 3.62 | $2.82 billion | $0.60 | 18.02 |
Nintendo has higher revenue and earnings than SJM.
Institutional and Insider Ownership
0.0% of Nintendo shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of current ratings for SJM and Nintendo, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| SJM | 0 | 3 | 0 | 0 | 2.00 |
| Nintendo | 1 | 4 | 2 | 1 | 2.38 |
Summary
Nintendo beats SJM on 10 of the 11 factors compared between the two stocks.
About SJM
SJM Holdings Limited, an investment holding company, owns, develops, and operates casinos and related facilities in Macau. The company operates through two segments, Gaming Operations; and Hotel, Catering, Retail and Leasing Operations. The Gaming Operations segment engages in rolling, non-rolling, and electronic game gaming operations. The Hotel, Catering, Retail, and Leasing Operations segment operates and manages a hotel; and offers catering, leasing, retail, and related activities. It also provides marketing and promotion, property development preparation, casino operations management, dredging, customer, retail, human resources and project management, shopping mall management, food and beverage, treasury, management, and hospitality services. The company was incorporated in 2006 and is based in Central, Hong Kong. SJM Holdings Limited is a subsidiary of Sociedade de Turismo e Diversões de Macau, S.A.
About Nintendo
Nintendo Co., Ltd., together with its subsidiaries, develops, manufactures, and sells home entertainment products in Japan, the Americas, Europe, and internationally. It also offers video game platforms, playing cards, Karuta, and other products; and handheld and home console hardware systems and related software. The company was formerly known as Nintendo Playing Card Co., Ltd. and changed its name to Nintendo Co., Ltd. in 1963. Nintendo Co., Ltd. was founded in 1889 and is headquartered in Kyoto, Japan.
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