Mastercraft Boat (NASDAQ:MCFT – Get Free Report) and PLBY Group (NASDAQ:PLBY – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, dividends, risk, institutional ownership, valuation, analyst recommendations and earnings.
Insider & Institutional Ownership
97.6% of Mastercraft Boat shares are owned by institutional investors. Comparatively, 32.5% of PLBY Group shares are owned by institutional investors. 2.5% of Mastercraft Boat shares are owned by insiders. Comparatively, 38.3% of PLBY Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares Mastercraft Boat and PLBY Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Mastercraft Boat | 3.72% | 10.60% | 7.60% |
| PLBY Group | -10.48% | N/A | -2.32% |
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Mastercraft Boat | $284.20 million | 1.57 | $7.04 million | $0.96 | 28.52 |
| PLBY Group | $120.93 million | 1.72 | -$12.67 million | ($0.15) | -12.00 |
Mastercraft Boat has higher revenue and earnings than PLBY Group. PLBY Group is trading at a lower price-to-earnings ratio than Mastercraft Boat, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Mastercraft Boat and PLBY Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Mastercraft Boat | 0 | 6 | 1 | 0 | 2.14 |
| PLBY Group | 1 | 0 | 0 | 0 | 1.00 |
Mastercraft Boat presently has a consensus target price of $24.80, indicating a potential downside of 9.42%. Given Mastercraft Boat’s stronger consensus rating and higher probable upside, research analysts clearly believe Mastercraft Boat is more favorable than PLBY Group.
Volatility & Risk
Mastercraft Boat has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500. Comparatively, PLBY Group has a beta of 1.91, indicating that its share price is 91% more volatile than the S&P 500.
Summary
Mastercraft Boat beats PLBY Group on 11 of the 14 factors compared between the two stocks.
About Mastercraft Boat
MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates through MasterCraft, Crest, and Aviara segments. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. Crest segment provides pontoon boats for use in general recreational boating. The Aviara segment produces luxury day boats for use in general recreational boating. The company also offers ski/wake, outboard, and sterndrive boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, and Aviara brands through a network of independent dealers in North America and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was incorporated in 2000 and is headquartered in Vonore, Tennessee.
About PLBY Group
PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.
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