Comparing Kidoz (OTCMKTS:KDOZF) & Trade Desk (NASDAQ:TTD)

Kidoz (OTCMKTS:KDOZF) and Trade Desk (NASDAQ:TTD) are both communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, earnings, dividends and risk.

Profitability

This table compares Kidoz and Trade Desk’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Kidoz	-2.25%	-5.54%	-3.97%
Trade Desk	13.61%	16.19%	6.85%

Volatility and Risk

Kidoz has a beta of -3.26, meaning that its stock price is 426% less volatile than the S&P 500. Comparatively, Trade Desk has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings for Kidoz and Trade Desk, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kidoz	0	0	0	0	0.00
Trade Desk	7	27	5	0	1.95

Trade Desk has a consensus price target of $20.85, suggesting a potential upside of 51.06%. Given Trade Desk’s stronger consensus rating and higher probable upside, analysts clearly believe Trade Desk is more favorable than Kidoz.

Insider & Institutional Ownership

67.8% of Trade Desk shares are held by institutional investors. 20.5% of Kidoz shares are held by insiders. Comparatively, 11.4% of Trade Desk shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Kidoz and Trade Desk”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kidoz	$18.43 million	0.82	$460,000.00	($0.01)	-11.50
Trade Desk	$2.90 billion	2.24	$443.30 million	$0.88	15.68

Trade Desk has higher revenue and earnings than Kidoz. Kidoz is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

Summary

Trade Desk beats Kidoz on 13 of the 14 factors compared between the two stocks.

About Kidoz

Kidoz Inc. develops and sells AdTech software products in Western Europe; Central, Eastern, and Southern Europe; North America; and internationally. The company also owns and develops mobile Kidoz safe ad network, the Kidoz kid-mode operating system, the Kidoz publisher SDK, the Rooplay edugames platform, and the Rooplay originals. In addition, it offers Rooplay, the cloud-based EduGame system for kids to learn and play. The company was formerly known as Shoal Games Ltd. and changed its name to Kidoz Inc. in April 2019. Kidoz Inc. was incorporated in 1987 and is based in Vancouver, Canada.

About Trade Desk

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, brands, and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.