Yum! Brands (NYSE:YUM – Get Free Report) and Full House Resorts (NASDAQ:FLL – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, risk, valuation, dividends and profitability.
Profitability
This table compares Yum! Brands and Full House Resorts’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Yum! Brands | 25.42% | -24.57% | 22.24% |
| Full House Resorts | -12.06% | -473.31% | -5.78% |
Analyst Recommendations
This is a summary of current ratings and recommmendations for Yum! Brands and Full House Resorts, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Yum! Brands | 1 | 6 | 13 | 1 | 2.67 |
| Full House Resorts | 1 | 0 | 3 | 0 | 2.50 |
Insider & Institutional Ownership
82.4% of Yum! Brands shares are held by institutional investors. Comparatively, 37.7% of Full House Resorts shares are held by institutional investors. 0.1% of Yum! Brands shares are held by insiders. Comparatively, 10.6% of Full House Resorts shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Earnings & Valuation
This table compares Yum! Brands and Full House Resorts”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Yum! Brands | $8.72 billion | 4.42 | $1.56 billion | $7.95 | 17.79 |
| Full House Resorts | $302.38 million | 0.24 | -$40.20 million | ($1.02) | -1.97 |
Yum! Brands has higher revenue and earnings than Full House Resorts. Full House Resorts is trading at a lower price-to-earnings ratio than Yum! Brands, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Yum! Brands has a beta of 0.55, indicating that its share price is 45% less volatile than the S&P 500. Comparatively, Full House Resorts has a beta of 1.22, indicating that its share price is 22% more volatile than the S&P 500.
Summary
Yum! Brands beats Full House Resorts on 12 of the 15 factors compared between the two stocks.
About Yum! Brands
Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises quick service restaurants worldwide. The company operates through the KFC Division, the Taco Bell Division, the Pizza Hut Division, and the Habit Burger Grill Division segments. It also operates restaurants under the KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill brands, which specialize in chicken, pizza, made-to-order chargrilled burgers, sandwiches, Mexican-style food categories, and other food products. The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to Yum! Brands, Inc. in May 2002. Yum! Brands, Inc. was incorporated in 1997 and is headquartered in Louisville, Kentucky.
About Full House Resorts
Full House Resorts, Inc. owns, leases, operates, develops, manages, and invests in casinos, and related hospitality and entertainment facilities in the United States. It operates through Midwest & South, West, and Contracted Sports Wagering segments. The company's properties include American Place in Waukegan, Illinois; Silver Slipper Casino and Hotel in Hancock County, Mississippi; Rising Star Casino Resort in Rising Sun, Indiana; Bronco Billy's Casino and Chamonix Casino Hotel in Cripple Creek, Colorado; Stockman's Casino in Fallon, Nevada; and Grand Lodge Casino, located within the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village, Nevada. It also offers online sports wagering services. The company was incorporated in 1987 and is headquartered in Las Vegas, Nevada.
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