China Universal Asset Management Co. Ltd. reduced its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 12.2% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 214,076 shares of the e-commerce giant’s stock after selling 29,646 shares during the period. Amazon.com accounts for about 3.8% of China Universal Asset Management Co. Ltd.’s holdings, making the stock its 5th biggest position. China Universal Asset Management Co. Ltd.’s holdings in Amazon.com were worth $49,413,000 at the end of the most recent reporting period.
A number of other large investors also recently made changes to their positions in AMZN. Fairway Wealth LLC lifted its position in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new position in shares of Amazon.com during the third quarter valued at about $27,000. Bridge Generations Wealth Management LLC lifted its position in shares of Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after purchasing an additional 233 shares in the last quarter. Cooksen Wealth LLC lifted its position in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares in the last quarter. Finally, Harbor Investment Advisory LLC raised its position in Amazon.com by 2.4% in the fourth quarter. Harbor Investment Advisory LLC now owns 309,697 shares of the e-commerce giant’s stock worth $71,000 after acquiring an additional 7,329 shares during the period. 72.20% of the stock is owned by institutional investors.
Amazon.com Price Performance
Shares of NASDAQ:AMZN opened at $264.14 on Friday. The company has a 50 day moving average of $234.47 and a 200 day moving average of $230.67. The stock has a market cap of $2.84 trillion, a P/E ratio of 31.60, a P/E/G ratio of 1.98 and a beta of 1.46. Amazon.com, Inc. has a 12 month low of $196.00 and a 12 month high of $278.56. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27.
Insider Activity
In related news, SVP David Zapolsky sold 10,649 shares of the business’s stock in a transaction that occurred on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the transaction, the senior vice president owned 41,190 shares of the company’s stock, valued at approximately $8,461,661.70. The trade was a 20.54% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Matthew S. Garman sold 17,751 shares of the business’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the completion of the transaction, the chief executive officer directly owned 9,405 shares of the company’s stock, valued at approximately $1,930,094.10. This represents a 65.37% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 190,593 shares of company stock worth $46,081,241 in the last three months. Insiders own 8.90% of the company’s stock.
Analyst Upgrades and Downgrades
Several analysts have commented on AMZN shares. Scotiabank reaffirmed an “outperform” rating and issued a $325.00 price objective (up from $275.00) on shares of Amazon.com in a research report on Thursday, April 30th. Piper Sandler reaffirmed an “overweight” rating and issued a $315.00 price objective (up from $260.00) on shares of Amazon.com in a research report on Thursday, April 30th. Wells Fargo & Company reaffirmed an “overweight” rating and issued a $313.00 price objective (up from $307.00) on shares of Amazon.com in a research report on Thursday, April 30th. Raymond James Financial reaffirmed an “outperform” rating and issued a $280.00 price objective on shares of Amazon.com in a research report on Friday, May 1st. Finally, Wedbush lowered their price objective on shares of Amazon.com from $340.00 to $300.00 and set an “outperform” rating on the stock in a research report on Friday, February 6th. Fifty-seven analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $312.52.
Check Out Our Latest Stock Analysis on Amazon.com
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
- Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
- Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
- Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
- Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.
Amazon.com Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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