Celsius (NASDAQ:CELH) Trading 14.2% Higher – Time to Buy?

Celsius Holdings Inc. (NASDAQ:CELH) shares shot up 14.2% on Friday . The company traded as high as $26.17 and last traded at $27.1410. 9,912,829 shares were traded during mid-day trading, an increase of 29% from the average daily volume of 7,711,295 shares. The stock had previously closed at $23.77.

Celsius News Roundup

Here are the key news stories impacting Celsius this week:

• Positive Sentiment: Revenue increased 10.6% year over year to $817.93 million, with growth supported in part by the Alani Nu portfolio. The company also expects retail gains, SKU resets and new products to support a recovery extending into 2027. CELH Q2 Earnings Call Flags Core Brand Reset Before 2027
• Positive Sentiment: Needham maintained a “buy” rating despite cutting its price target to $35 from $55, implying substantial potential upside from recent trading levels. Increased call-option activity also indicates speculative bullish interest, although it is not a fundamental business catalyst. Needham price target update
• Neutral Sentiment: Several analyses argue that Celsius’s long-term disruption and growth opportunity remain intact, but investors may need to wait through a period of brand repositioning and weaker near-term results. Celsius: The Disruption Story Is Far From Over
• Negative Sentiment: Second-quarter adjusted earnings were $0.36 per share, below the $0.42 consensus estimate and down from $0.47 a year earlier. Revenue also missed expectations of $870.09 million, while promotional costs and margin pressure weighed on profit. Celsius Q2 Earnings and Revenues Miss Estimates
• Negative Sentiment: Management expects pressure on the namesake Celsius brand to persist into the third quarter, with growth not expected to return until late 2026. Reports that core-brand sales turned negative intensified concerns about slowing demand and execution risk. Celsius Holdings Slides After Namesake Brand Sales Turn Negative
• Negative Sentiment: Maxim Group downgraded Celsius from “buy” to “hold,” adding to the cautious analyst reaction following the earnings report. Finviz analyst update

Analyst Upgrades and Downgrades

A number of research firms have commented on CELH. Maxim Group cut shares of Celsius from a “buy” rating to a “hold” rating in a research note on Friday. UBS Group set a $44.00 price objective on shares of Celsius in a report on Friday. BNP Paribas Exane reiterated an “outperform” rating and issued a $57.00 target price (down from $70.00) on shares of Celsius in a research report on Tuesday, May 26th. Deutsche Bank Aktiengesellschaft reissued a “buy” rating and issued a $44.00 target price on shares of Celsius in a research note on Friday, May 8th. Finally, Morgan Stanley set a $42.00 price target on Celsius in a research report on Friday. Nineteen investment analysts have rated the stock with a Buy rating and six have given a Hold rating to the stock. According to data from MarketBeat, Celsius currently has a consensus rating of “Moderate Buy” and an average price target of $53.85.

Celsius Price Performance

The firm’s 50 day simple moving average is $29.54 and its two-hundred day simple moving average is $36.67. The company has a debt-to-equity ratio of 0.53, a current ratio of 1.77 and a quick ratio of 1.43. The firm has a market capitalization of $6.75 billion, a P/E ratio of 60.91, a P/E/G ratio of 1.29 and a beta of 0.95.

Celsius (NASDAQ:CELH) last released its quarterly earnings data on Thursday, August 6th. The company reported $0.36 EPS for the quarter, missing the consensus estimate of $0.42 by ($0.06). Celsius had a return on equity of 37.95% and a net margin of 5.85%.The company had revenue of $817.93 million during the quarter, compared to analysts’ expectations of $870.09 million. During the same quarter in the prior year, the firm posted $0.47 EPS. The firm’s quarterly revenue was up 10.6% on a year-over-year basis. As a group, analysts predict that Celsius Holdings Inc. will post 1.58 earnings per share for the current year.

Insider Activity at Celsius

In related news, Director Hal Kravitz acquired 8,400 shares of the company’s stock in a transaction dated Friday, May 22nd. The stock was purchased at an average price of $29.73 per share, with a total value of $249,732.00. Following the completion of the purchase, the director owned 227,158 shares in the company, valued at $6,753,407.34. This trade represents a 3.84% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CEO John Fieldly bought 8,475 shares of the firm’s stock in a transaction that occurred on Friday, May 22nd. The stock was purchased at an average cost of $29.36 per share, for a total transaction of $248,826.00. Following the completion of the purchase, the chief executive officer owned 937,540 shares of the company’s stock, valued at $27,526,174.40. This trade represents a 0.91% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders own 2.33% of the company’s stock.

Hedge Funds Weigh In On Celsius

Hedge funds and other institutional investors have recently modified their holdings of the company. IFM Investors Pty Ltd purchased a new position in Celsius during the 1st quarter valued at about $1,275,000. Royal Bank of Canada grew its position in shares of Celsius by 79.2% in the 1st quarter. Royal Bank of Canada now owns 257,666 shares of the company’s stock worth $9,179,000 after buying an additional 113,840 shares during the last quarter. NewEdge Advisors LLC grew its position in shares of Celsius by 131.5% in the 1st quarter. NewEdge Advisors LLC now owns 23,166 shares of the company’s stock worth $825,000 after buying an additional 13,159 shares during the last quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC increased its stake in shares of Celsius by 14.2% during the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 433,241 shares of the company’s stock valued at $15,432,000 after buying an additional 53,844 shares during the period. Finally, EverSource Wealth Advisors LLC raised its holdings in shares of Celsius by 244.3% during the second quarter. EverSource Wealth Advisors LLC now owns 1,119 shares of the company’s stock valued at $52,000 after acquiring an additional 794 shares in the last quarter. 60.95% of the stock is owned by institutional investors.

Celsius Company Profile

Celsius Holdings, Inc is an American beverage company known for its line of fitness and energy drinks formulated to support active lifestyles. The company’s flagship product, the Celsius® brand, features beverages enhanced with ingredients such as green tea extract, guarana seed extract and essential vitamins, positioned as a functional alternative to traditional energy drinks. These products are designed to deliver a blend of ingredients that support metabolism and sustained energy without high sugar content or artificial preservatives.

In addition to its core carbonated drink portfolio, Celsius has expanded its offerings to include powder mixes and non-carbonated ready-to-drink variants, catering to consumer preferences around taste, convenience and nutritional needs.