Brokerages Set Zebra Technologies Corporation (NASDAQ:ZBRA) Target Price at $325.00

Shares of Zebra Technologies Corporation (NASDAQ:ZBRA) have earned a consensus rating of “Moderate Buy” from the thirteen research firms that are presently covering the firm, MarketBeat Ratings reports. Five equities research analysts have rated the stock with a hold rating and eight have assigned a buy rating to the company. The average 1-year price objective among brokers that have covered the stock in the last year is $327.00.

Several analysts have weighed in on ZBRA shares. KeyCorp upgraded shares of Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 target price for the company in a research note on Wednesday, May 13th. UBS Group restated a “buy” rating on shares of Zebra Technologies in a research report on Wednesday, July 1st. Wall Street Zen raised shares of Zebra Technologies from a “hold” rating to a “buy” rating in a research report on Sunday, June 28th. Zacks Research cut shares of Zebra Technologies from a “strong-buy” rating to a “hold” rating in a report on Monday, April 20th. Finally, Truist Financial lifted their target price on Zebra Technologies from $267.00 to $296.00 and gave the company a “hold” rating in a research note on Thursday, July 2nd.

Zebra Technologies Stock Down 1.9%

Shares of Zebra Technologies stock opened at $255.17 on Monday. The company has a quick ratio of 0.57, a current ratio of 0.96 and a debt-to-equity ratio of 0.69. The firm has a market cap of $12.15 billion, a P/E ratio of 30.85 and a beta of 1.60. Zebra Technologies has a fifty-two week low of $199.05 and a fifty-two week high of $352.66. The business has a 50-day moving average price of $248.01 and a 200 day moving average price of $238.17.

Zebra Technologies (NASDAQ:ZBRA) last announced its quarterly earnings data on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $4.21 by $0.54. Zebra Technologies had a return on equity of 18.91% and a net margin of 7.49%.The firm had revenue of $1.50 billion for the quarter, compared to analysts’ expectations of $1.48 billion. During the same quarter in the prior year, the firm posted $4.02 earnings per share. Zebra Technologies’s revenue for the quarter was up 14.3% compared to the same quarter last year. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. On average, sell-side analysts forecast that Zebra Technologies will post 15.2 earnings per share for the current fiscal year.

Insider Buying and Selling

In other news, insider Loizides Melissa Luff sold 500 shares of the business’s stock in a transaction on Tuesday, May 26th. The shares were sold at an average price of $253.95, for a total transaction of $126,975.00. Following the completion of the transaction, the insider owned 3,702 shares of the company’s stock, valued at approximately $940,122.90. The trade was a 11.90% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Also, Director Janice M. Roberts sold 3,000 shares of the company’s stock in a transaction dated Thursday, May 14th. The stock was sold at an average price of $249.54, for a total transaction of $748,620.00. Following the transaction, the director owned 6,183 shares of the company’s stock, valued at $1,542,905.82. This represents a 32.67% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders own 0.91% of the company’s stock.

Institutional Investors Weigh In On Zebra Technologies

Several large investors have recently made changes to their positions in ZBRA. Vanguard Group Inc. grew its stake in shares of Zebra Technologies by 2.0% in the fourth quarter. Vanguard Group Inc. now owns 6,645,605 shares of the industrial products company’s stock worth $1,613,686,000 after purchasing an additional 132,151 shares in the last quarter. State Street Corp increased its stake in Zebra Technologies by 1.0% during the 4th quarter. State Street Corp now owns 2,263,614 shares of the industrial products company’s stock valued at $549,651,000 after buying an additional 21,488 shares during the period. Nordea Investment Management AB raised its position in shares of Zebra Technologies by 87.9% during the 4th quarter. Nordea Investment Management AB now owns 1,874,206 shares of the industrial products company’s stock worth $457,419,000 after buying an additional 876,711 shares in the last quarter. Invesco Ltd. raised its position in shares of Zebra Technologies by 30.1% during the 4th quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock worth $437,444,000 after buying an additional 416,568 shares in the last quarter. Finally, Geode Capital Management LLC lifted its stake in shares of Zebra Technologies by 0.4% in the 4th quarter. Geode Capital Management LLC now owns 1,338,221 shares of the industrial products company’s stock worth $323,697,000 after acquiring an additional 5,224 shares during the period. Institutional investors and hedge funds own 91.03% of the company’s stock.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.